Fundamentals of Business Management
SPRING TERM: 13 CREDITS
Emphasis is on knowledge of markets and business analytics, as well as skills in planning and managing business projects. Students who chose this track are well prepared for project-oriented work environments such as consulting, marketing, business intelligence, government, and nonprofit management. Courses include:
Brand Management
Customer Value Analytics
Project Management
Consulting to Management
Course Descriptions
Brand Management
(3 credit hours) exposes students to the process of developing, launching, and maintaining successful brands while leveraging strong brands across line extensions and categories.
Customer Value Analytics (4 credit hours) is a research-oriented class that focuses on understanding how a company’s strategic operations and resources can significantly influence customer experiences and business performance outcomes (e.g., market share, customer revenue growth, average receipt values, and sales per square foot). The class is positioned to provide marketing managers and operational business leaders with the analytical tools to create and deliver memorable customer experiences that connect with customers and enhance loyalty.
Project Management (3 credit hours) covers the basic processes related to the management of projects in a global context, including integration management, management of global/virtual teams, scope management, estimation and scheduling, global sourcing, and vendor management.
Consulting to Management (3 credit hours) applies the core skills developed in the management concentration to consulting. The course emphasizes practical strategic and behavioral skills, with a focus on identifying, diagnosing, and resolving client issues. The course also introduces students to strategy, process, technology, and change-management methodologies and the dynamics of a consulting career.