Marketing 

The discipline of marketing is eclectic in nature. In articulating, developing, and expanding its content, it draws from and interchanges with the quantitative and social sciences. As such, the areas of accounting, economics, finance, law, mathematics, philosophy, psychology, sociology, and other related disciplines are used as resources for the conceptual, theoretical, and empirical underpinnings of the marketing discipline.

What product or service, and how much of it, should a company provide for its consumers? How should the product be distributed? How should the company inform consumers of the product’s existence and merits? What price should be placed on the product or service? How should the firm measure the success of its offerings in the marketplace? These and other decision areas are part of the marketing function.

Every organization, profit or nonprofit, must answer these questions in one form or another. It is the purpose of the marketing program to provide the student with the necessary concepts, theories, and background for examining these questions. The program’s objective is to make the student aware of the role of marketing in society and in the firm, where it interrelates with almost all organizational functions and influences virtually all plans and decisions.

The marketing program intends to introduce the student to the role of marketing, both in the firm and in society. Case analyses, discussion groups, experiential exercises, research reports, seminars, field projects, lectures, outside speakers, and the Advertising and Marketing Association (AMA), together with national marketing/advertising competitions (the American Advertising Federation competition), are utilized to accomplish this purpose.