Business Analytics Track
What Is a Track?
A "track" is an area of study crossing over multiple concentration areas. Courses taken to satisfy track requirements can also be used to satisfy concentration requirements. Tracks are available only for Commerce students. Students may not complete more than one track. The Business Analytics Track is composed of 12 hours of coordinated coursework.
Overview
The Business Analytics Track is designed to provide students with broad, interdisciplinary knowledge and skills that help managers leverage analytics to improve performance and decision making. Students will learn practical research skills necessary to design, create, and analyze datasets as well as to report meaningful insights to diverse audiences. Students will appreciate the challenges and opportunities facing a wide array of commercial enterprises that rely on analytics to make key strategic decisions.
Eligibility
The Business Analytics Track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.
The Curriculum
Students are required to complete the following courses:
Required Courses
COMM 3220 (F/S) "Database Management Systems"
COMM 3330 (S) "Marketing Research Techniques"
COMM 4260 (F/S) "Business Analytics"
Electives
Business Analytics Track students are required to complete one fourth-year elective listed below:
COMM 4240 (S) "Electronic Commerce and Web Analytics"
COMM 4350 (S) "Customer Value Analytics"
COMM 4371 (F) "Promotional Aspects of Marketing"
COMM 4380 (F/S) "Consumer Behavior and Marketing Strategy"
COMM 4622 (F) "The High-Performing Organization"
For more information, please contact Professor Barb Wixom at bwixom@virginia.edu or Professor Trey Maxham at maxham@virginia.edu.