Alan Rimm-Kaufman, PhD, is the founder and president of the Rimm-Kaufman Group, a services and consulting firm providing direct marketing strategy, technology, and advanced analytics to leading online retailers and catalogers.

 Prior to founding the firm, Rimm-Kaufman was the vice president of marketing for Crutchfield Corporation, the nation’s leading direct merchant of consumer electronics.

 Rimm-Kaufman is a frequent speaker at industry events, including DMA annual, catalog, Net.Marketing, and NCDM shows. He has been an invited speaker at NRF’s Shop.org, NEMOA, and DMD NY conference.

 Rimm-Kaufman holds a doctorate in operations research with a focus on applied statistics from MIT’s Sloan School of Management, and a BS degree with high honors in applied mathematics from Yale University.