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University of Virginia, McIntire School of Commerce

Jill Dyché, Partner Baseline Consulting

Jill is responsible for establishing client delivery strategies at Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. Jill has helped companies like Verizon, American Express, Charles Schwab, and Microsoft develop their customer information strategies. As a frequent lecturer and writer on the business value of technology, Jill is a featured speaker at industry conferences including the AMA, The Data Warehousing Institute, the Data Administration Management Association (DAMA), The CRM Association, as well as numerous client and vendor events. She serves as a judge for several high-profile IT best practice awards and her work has been featured in the Wall Street Journal, The Chicago Tribune, CIO Magazine, Intelligent Enterprise, and Computerworld. She is the author of e-Data: Turning Data into Information with Data Warehousing (Addison Wesley, 2000) and the CRM bestseller, The CRM Handbook: A Business Guide to Customer Relationship Management (Addison Wesley, 2002) . Her most recent book, Customer Data Integration: Reaching a Single Version of the Truth (Wiley, 2006) was co-authored with Evan Levy.