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IT
and Business Value
Date:
March 14, 2003
Location:
U.Va. The Darden School, Charlottesville, Va.
Synopsis:
Organizations have been investing in
information technology for decades based on the promise of
improved productivity and increased business value. Yet, as the
economy puts the squeeze on corporate budgets, managers are
increasingly being asked to justify IT investments. This CMIT
program will review the evidence on how investments in IT are
linked to higher productivity and organizational transformation
as well as other measures of economic performance. Our keynote
speaker will present new research on the important role of
organizational capital in successful IT projects and will show
how the Matrix of Change tool can be used to manage business
transformation. In addition, a panel of IT managers from private
and public organizations will offer different perspectives on
how they measure IT benefits and defend their budgets. The
objective is to provide participants with a better understanding
of the issues as well as a set of recommended practices to
employ in the future.
Agenda
| 9:30 - 10:00 |
Welcoming
Reception & Registration
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10:00
- 11:15
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| 11:30 -
1:00 |
Panel
Discussion
Erik
Brynjolfsson, MIT
Bill
DeLeo, Freddie Mac
Bob
Haycock, Office of Management and Budget
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| 1:00 -
2:00 |
Lunch
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Speakers:
Erik Brynjolfsson
Erik Brynjolfsson is the Director of the Center for eBusiness at MIT (http://ebusiness.mit.edu),
the George and Sandi Schussel Professor of Management at the MIT
Sloan School and Director or Advisor of several
technology-intensive firms. Professor Brynjolfsson was among the
first researchers to measure the productivity contributions of
information technologies, and his research has been recognized
with six “Best Paper” awards by fellow academics. He lectures
worldwide on business strategy, pricing models and intangible
assets, including keynote addresses at the Business Week CEO
Summit, the Business Week CIO Summit, the Economist eBusiness
Summit, and the eBusiness Expo. He is Editor of the Ecommerce
Research Forum (http://ecommerce.mit.edu/forum),
and several books including Understanding
the Digital Economy and Strategies
for eBusiness Success. Professor Brynjolfsson has
served on the Editorial Boards of numerous academic journals as
well as Time Magazine’s Board of Economists.
At the MIT Sloan School, Professor Brynjolfsson teaches a popular
MBA course on Digital Business and a PhD seminar on IT,
Organizations and Markets. He is an associate member of the MIT
Laboratory for Computer Science and the MIT Center for
Coordination Science. Professor Brynjolfsson previously served on
the faculty at Stanford Business School and at Harvard University.
He holds Bachelors and Masters degrees from Harvard University in
Applied Mathematics and Decision Sciences and a PhD from MIT in
Managerial Economics.
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