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Life in advertising panelists on working in the advertising industry

  Life in advertising panelists on getting a job in advertising

PricewaterhouseCoopers Center for Innovation in Professional Services

 

McIntire School of Commerce
Aug. 31, 2001

 
FACULTY LEAD
Jack Lindgren 
Consumer Bankers Association Professor of Retail Banking
McIntire School of Commerce

DESCRIPTION 

Driven by constant innovation, the advertising industry is extremely demanding and characterized by intense rivalry among firms and among job applicants. The life in advertising panel exposed students to the nature of advertising work and considerations for launching and managing an advertising career through facilitated discussions with practicing professionals from Bates, McCann-Erickson, and The Martin Agency. The program was open to all interested third- and fourth-year McIntire students and faculty.

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