Center for Growth Enterprises
Annual Spring Symposium

"Creativity and Innovation
in Mature Industries"

April 26, 2002

PRESENTATION HIGHLIGHTS

Keynote Presentation
"How the Good Life Became a Great Business: Perspectives on Creativity, Innovation, Corporate Success, and Life"

Robert Mondavi presents "How the Good Life Became a Great Business"
Patricia Kluge and Robert Mondavi	Vic Motto (left) and Robert Mondavi

Excerpts from Vic Motto's Interview with Robert Mondavi

"Wine to me is a passion. It's family and friends. It's warmth of heart and generosity of spirit. Wine is art. It's culture. It's the essence of civilization and the art of living."

"My own philosophy of life starts with some very basic things. These are the foundation: You need common sense, a commitment to hard work, and most of all, the courage to go your own way. On top of this foundation there are ... other qualities that have served me well. These are the basic components of my philosophy for success."
Mondavi's philosophy of life, excerpts from Harvests of Joy

"A last bit of philosophy: For many years I would say 'change with the changing times.' By changing and adjusting in wine production, sales and marketing, we made progress. Now as I look back I see that we did more than just change; we improved as we were changing. This is a most important difference, indeed a crucial one in these competitive times. I strongly believe our country should be known not only for its strength and technology, but also for its culture, its quality of life and its civilization."

"Jefferson encouraged the development of a wine industry in America, and we are still working to make his vision a reality."  

Other Presentations

The presentation "The Weird Rules of Creativity," by Dr. Robert I. Sutton, was drawn from his best-selling book Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation (available at bookstores around the country and at the University of Virginia Bookstore).
Sutton's presentation visuals

"The Weird Rules of Creativity" by Robert Sutton	Bob Sutton discusses promoting, managing, and sustaining innovation
Bob Sutton engages the audience with tales of his unusual career experiences	Bob Sutton demonstrates a weird idea that worked

Panel Discussion
"Stimulating Creativity and Innovation in Mature Industries: Considering the Hospitality Industry"

Left to right: Greg Trojan, Chris Nassetta, Bob Sutton, and Stephen Joyce

Presentation
"Creativity in a Mature Industry: A Case Study of JetBlue Airways"

David Neeleman, CEO of JetBlue Airways
David Neeleman (left) and Jeffrey C. Walker	David Neeleman and Jeffrey C. Walker share a laugh together

Panel Discussion
"Extraordinary Challenges, Creative Strategies, Innovative Processes:
Lessons from an Ancient Industry, the American Experience"

Left to right: Vic Motto,  Paul Lukacs, John Gay, and  Michael Etzel

More presentation material to come

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Download presentation handouts from 
Robert Mondavi and Robert Sutton  
Click here for Robert Mondavi's "Philosophy of Life," excerpts from Harvests of Joy
Click here for Robert Sutton's notes on Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation  
Robert Sutton's "Weird Rules of Creativity" presentation visuals

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