James E. Burroughs
Professor of Commerce
Office phone: 434-243-8679
e-mail: burroughs@virginia.edu
Education:
Ph.D., Business (Marketing), University of Wisconsin–Madison
M.B.A., University of Wisconsin–Madison
B.B.A., University of Wisconsin–Madison
Areas of Expertise:
Professor Burroughs works and teaches in the area of consumer behavior, focusing specifically on such topics as materialism, consumer culture, and consumer creativity. His interest is in the role and status people accord products in their lives and the meanings they derive from product ownership and use. He has also recently been very active in transformative consumer research, which is consumer research that examines how consumption activities impact personal and societal well-being.
Professional Activities:
Professor Burroughs has published his research in such journals as Journal of Marketing; Journal of Consumer Research; and Journal of Consumer Psychology, among others. His research has also appeared in numerous academic books such as Handbook of Consumer Psychology and Transformative Consumer Research for Personal and Collective Well-Being. He is currently an Associate Editor of Journal of Consumer Research and has served on the editorial review board of this journal the past 6 years. He also currently serves on the editorial review board of Journal of Public Policy & Marketing. Professor Burroughs is a past advisory board member of the Association for Consumer Research and continues to be active in this organization and other professional marketing and consumer research societies. At the McIntire School, Professor Burroughs teaches courses in consumer behavior, as well in the School’s integrated third-year curriculum (ICE). He also recently taught a course on marketing and society at HEC Paris.
Selected Publications:
“Facilitating and Rewarding Creativity during New Product Development,” Journal of Marketing, 2011 (with D. W. Dahl, P. Moreau, A. Chattopadhyay, and G. J. Gorn).
“An On-Line Process Model of Second-Order Cultivation Effects: How Television Cultivates Material Values and Its Consequences for Life Satisfaction,” Human Communication Research, 2011 (with L. J. Shrum, J. Lee, and A. Rindfleisch).
“What Welfare? On the Definition and Domain of Transformative Consumer Research and the Foundational Role of Materialism,” in D. G. Mick, S. Pettigrew, C. Pechmann, and J. L. Ozanne (eds.), Transformative Consumer Research for Personal and Collective Well-Being, London: Taylor & Francis, forthcoming 2011 (with A. Rindfleisch).
“Can Consumer Culture Be Contained? Comment on ‘Marketing Means and Ends for a Sustainable Society,’” Journal of Macromarketing, 2010.
“The Safety of Objects: Materialism, Existential Insecurity and Brand Connection,” Journal of Consumer Research, 2009 (with A. Rindfleisch and N. Wong).
“Toward a Psychology of Consumer Creativity,” in Handbook of Consumer Psychology, 2007 (with C. P. Moreau and D. G. Mick).
“Television’s Cultivation of Material Values,” Journal of Consumer Research, 2005 (with L. J. Shrum and A. Rindfleisch).
"Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior," Journal of Consumer Psychology, 2004 (with A. Rindfleisch).
“Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context,” Journal of Consumer Research, 2004 (with D. G. Mick).
“Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics,” Semiotica, 2004 (with D. G. Mick, P. Hetzel, and M. Yoko Brannen).
“Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale,” Journal of Consumer Research, 2003 (with N. Wong and A. Rindfleisch).
“Materialism and Well-Being: A Conflicting Values Perspective,” Journal of Consumer Research, 2002 (with A. Rindfleisch).
“Family Structure, Materialism and Compulsive Consumption,” Journal of Consumer Research, 1997 (with A. Rindfleisch and F. Denton).