Natasha Zhang Foutz
Assistant Professor of Commerce
Office phone: 434-924-0873
e-mail: nfoutz@virginia.edu
Education:
Ph.D., Marketing, Cornell University
M.S., Statistics, Cornell University
M.S., Marketing, Cornell University
B.S., Economics, Fudan University
Areas of Expertise:
Professor Foutz teaches and researches in the area of media and entertainment marketing. In particular, she studies consumers’ choices and firms’ new product and media advertising strategies in the entertainment industries, such as the motion pictures, television, gaming, and sports. She uses dynamic modeling, econometric, and statistical methods in her research.
Professional Activities:
Professor Foutz’s research is published in Journal of Marketing Research; Marketing Science; Handbook of Business; Finance and Management Sciences; and other refereed outlets. She also reviews for leading marketing and statistical conferences and journals and received the Management Science Meritorious Service Award. She has chaired sessions and presented research at numerous international conferences. Professor Foutz teaches marketing management, choice models, and entertainment marketing at the undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of several teaching awards, including the prestigious All-University Teaching Award at the University of Virginia.
Articles Published or Forthcoming:
"Dynamic Effectiveness of Advertising and Word-of-mouth in the Sequential Distribution of New Products," Journal of Marketing Research, forthcoming, 2012 (with N. Bruce and C. Kolsarici).
“Pre-Release Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets,” Marketing Science, 2010 (with W. Jank).
"Mining Function Data in Prediction Markets," Handbook of Business, Finance and Management Sciences, edited by N. Balakrishnan for Encyclopedia of Statistical Sciences, 2nd ed., 2010, Newark, NJ: John Wiley & Sons (with W. Jank).
"Category-Based Screening in Choice of Complementary Products," Journal of Marketing Research, 2009 (with A. Aribarg).
Current Projects:
“Functional Forecasting of Demand Decay Rates Using Online Virtual Stock Markets” (with Y. Fan, G. James, and W. Jank).
“The Impact of Product Placement on Commercial Break Audience Loss” (with D. Schweidel and R. Tanner).