Richard G. Netemeyer
Senior Associate Dean
Ralph A. Beeton Professor of Free Enterprise
Office phone: 434-924-3388
e-mail: rgn3p@virginia.edu
Education:
Ph.D., Marketing, University of South Carolina
M.B.A., Southern Illinois University at Edwardsville
B.S., Recreation, Southern Illinois University at Edwardsville
Areas of Expertise:
Consumer and organizational behavior topics with a methodological focus on measurement and structural equation modeling. Current research projects include (1) recovering from service failures and customer satisfaction/retention; (2) work-family and family-work conflict effects on employee performance variables; and (3) negative brand/corporate events and consumer perceptions of these events.
Professional Activities:
Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, in Charlottesville, Va. He received his Ph.D. in Business Administration, with a specialization in Marketing from the University of South Carolina in 1986. Professor Netemeyer’s research has appeared in Journal of Consumer Research; Journal of Marketing Research; Journal of Marketing; Journal of Applied Psychology; Organizational Behavior and Human Decision Processes; Marketing Science; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research; Journal of Marketing; and Journal of Public Policy & Marketing.
Selected Publications:
“Store Manager Performance and Satisfaction: Effects on Store Employee Performance and Satisfaction, Store Customer Satisfaction, and Store Customer Spending Growth,” Journal of Applied Psychology, 2010 (with J. Maxham and D. Lichtenstein).
“A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money,” Journal of Consumer Research, 2010 (with J. G. Lynch Jr., S. Spiller, and A. Zammit).
“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (with J. G. Maxham and D. Lichtenstein).
“Brand Dilution: When Do New Brands Hurt Existing Brands?” Journal of Marketing, 2006 (with C. C. Pullig and C. Simmons).
“The Effects of Anti-Smoking Advertising Beliefs on Adults Smoker’s Intent to Quit Smoking,” American Journal of Public Health, 2005 (with Craig Andrews and Scot Burton).
“Conflicts in the Work-Family Interface: Links to Job Stress, Service Employee Performance and Customers Purchase Intent,” Journal of Marketing, 2005 (with J. G. Maxham and C. Pullig).