Current Marketing Research at McIntire
Jim Burroughs
Articles Published or Forthcoming
“The Safety of Objects: Materialism, Existential Insecurity and Brand Connection,” Journal of Consumer Research, forthcoming 2009 (with A. Rindfleisch and N. Wong).
“Television’s Cultivation of Material Values,” Journal of Consumer Research, December 2005 (with L.J. Shrum and A. Rindfleisch).
“Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics,” Semiotica, 2004 (with D. Mick, P. Hetzel, and M.Y. Brannen).
“Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context,” Journal of Consumer Research, September 2004 (with D.G. Mick).
“Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior,” Journal of Consumer Psychology, 2004 (with A. Rindfleisch).
“Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale,” Journal of Consumer Research, June 2003 (with N.Y. Wong and A. Rindfleisch).
Current Projects
“The Interaction of Training and Rewards on Creativity in New Product Ideation,” with D. W. Dahl, P. Moreau, A. Chattopadhyay, and G. J. Gorn. In preparation for second review at Journal of Marketing.
“Until Debt Do Us Part: The Influence of Material Values on Household Financial Decisions,” with J. M. Sundie and D. J. Beal. Under review at Journal of Marketing Research.
“Afterlife or End of Life? A New View on Terror Management Theory and Charitable Giving,” with A. Rindfleisch and N. Y. Wong. Four studies completed, targeted to Journal of Consumer Research.
Faculty Profile
Amar Cheema
Articles Published or Forthcoming
“The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism,” Journal of Consumer Research, 2013 (with R. Bagchi), forthcoming.
“Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account,” Journal of Marketing Research, 2012 (with V. M. Patrick), forthcoming.
“Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research, 2012 (with R. Mehta and R. Zhu), forthcoming.
“Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level,” Journal of Marketing Research, 2011 (with G. Ülkümen).
“Goal Visualization and Goal Pursuit: Implications for Consumers and Managers,” Journal of Marketing, 2011 (with R. Bagchi).
“Earmarking and Partitioning: Increasing Saving by Low-income Households,” Journal of Marketing Research, 2011 (with D. Soman).
“The Effect of Need for Uniqueness on Word of Mouth,” Journal of Marketing Research, 2010 (with A. M. Kaikati).
“Surcharges and Seller Reputation,” Journal of Consumer Research, 2008.
“The Effect of Partitions on Controlling Consumption,” Journal of Marketing Research, 2008 (with D. Soman).
“Anytime versus Only: Mindsets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation,” Journal of Marketing Research, 2008 (with V. M. Patrick).
“When Goals are Counter-Productive: The Effects of Violation of a Behavioral Goal on Subsequent Performance,” Journal of Consumer Research, 2004 (with D. Soman).
“The Effect of Credit on Spending Decisions: The Role of Credit Limit and Credibility,” Marketing Science, 2002 (with D. Soman). (Chosen one of the top 50 management articles of 2002 by Emerald Management Reviews.)
Current Projects
“Evaluating Experiences: The Effect of Evoking Goals versus Expectations” (with O. Amir and S. Tully).
“Efficacy and Goal-Pursuit: Considering Goal-Consistent Versus Goal-Inconsistent Actions” (with R. Bagchi).
Faculty Profile
Natasha Zhang Foutz
Articles Published or Forthcoming
“Pre-Release Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets,” Marketing Science, 2010 (with W. Jank).
“Mining Function Data in Prediction Markets,” Handbook of Business, Finance and Management Sciences, edited by N. Balakrishnan for Encyclopedia of Statistical Sciences, 2nd ed., 2010, , Newark, NJ, John Wiley & Sons (with W. Jank).
“Category-Based Screening in Choice of Complementary Products,” Journal of Marketing Research, 2009 (with A. Aribarg).
Current Projects
“Functional Forecasting of Demand Decay Rates Using Online Virtual Stock Markets,” with W. Jank and G. James.
“Dynamic Effectiveness of Advertising and Word-of-Mouth in the Sequential Distribution of Short Lifecycle Products,” with N. Bruce and C. Kolsarici.
Faculty Profile
Carrie Heilman
Articles Published or Forthcoming
“An Empirical Investigation of In-Store Sampling Promotions,” British Food Journal, forthcoming 2010 (with K. Lakishyk and S. Radas).
“The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories,” Journal of Marketing, 2005 (with M. Tsiros).
“A Neural Network Application to Consumer Classification in Direct Marketing: An Incremental Approach,” Computers and Operations Research, 2005 (with F. Kaefer and S.D. Ramenofsky).
“Determinants of Product Use Compliance Behavior,” Journal of Marketing Research, 2004 (with D. Bowman and P.B. Seetharaman).
Current Projects
“Launching a Retail Brand Concept Using In-Store Boutiques: The Effects of Concept Fit and Customer Identification on Customer Purchasing,” with R. G. Netemeyer and J.G. Maxham.
“The Impact of Retailers’ Direct Mail Loyalty Incentive Programs: Does it Pay to Customize?” with P.B. Seethuraman, D. Bowman and A. Chaudhry.
“Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse,” with F. Kaefer and S. D. Ramenofsky.
Faculty Profile
William J. Kehoe
Articles Published or Forthcoming
“The Economic Meltdown: Implications for Business Education,” Journal of Business and Educational Leadership, forthcoming 2010 (with L.K. Whitten).
“How Does A Financial Crisis Affect 410(k) Participants’ Investment Behavior? An Exploratory Study,” ASBBS eJournal, 2010 (with R. Ho and L.K. Whitten).
“WTO’s Doha Round: Seeking Closure During Challenging Economic Times - Research Brief,” Proceedings of the American Society of Business and Behavioral Sciences, February 2009 (with L.K. Whitten).
“Will Failure Enable Success? Moving Onward from WTO’s Doha Failure,” ASBBS eJournal, 2008 (with L.K. Whitten).
“Visioning Emergent Issues in Education: 2007 to 2057,” Journal of Business and Behavioral Sciences, fall 2007.
“North American Free Trade Agreement (NAFTA),” In R.W. Kolb (ed.), Encyclopedia of Business Ethics and Society, Vol. 3, Thousand Oaks, CA, Sage Publications Inc., 2007.
“Containerization: A World-Changing Innovation,” In Advances in Marketing: Linking Organizations and Customers. Mobile, AL, Society for Marketing Advances, 2006 (with D.J.R. Smith).
“Integrated Core Experience (ICE): Concept, Planning, Implementation and Outcomes,” Journal of the Academy of Business Education, spring 2005 (with M.D Atchison, L.A. Hamilton, and C.P. Zeithaml).
“Tariffs in Global Business: Concept, Processes and Case Examples,” Journal of International Business Research, 2004 (with L.L. Bass III).
Faculty Profile
James Maxham
Articles Published or Forthcoming
"Store Manager Performance and Satisfaction: Effects on Store Employee Performance and Satisfaction, Store Customer Satisfaction, and Store Customer Spending Growth,” Journal of Applied Psychology, 2010 (with R. G. Netemeyer and D. R. Lichtenstein).
“The Relationships among Manager-, Employee-, and Customer-Company Identification: Implications for Retail Store Financial Performance,” Journal of Retailing, 2010 (with R. G. Netemeyer and D. R. Lichtenstein).
"The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance," Marketing Science, 2008 (with R. G. Netemeyer and D. R. Lichtenstein). Lead article.
“Employee versus Supervisor Ratings of Performance in the Customer Service Sector: Differences among Dimensions and Outcomes,” Journal of Retailing, 2007 (with R.G. Netemeyer).
“Conflicts in the Work-Family Interface and Job Stress: Links to Customer Service Employee Performance and Customer Purchase Intent,” Journal of Marketing, 2005 (with R.G. Netemeyer and C. Pullig).
“Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customer Evaluations of Complaint Handling,” Journal of Marketing, 2003 (with R.G. Netemeyer).
Faculty Profile
David Mick
Articles Published or Forthcoming
Transformative Consumer Research for Personal and Collective Well-Being, Routledge, forthcoming 2012 (edited with S. Pettigrew, C. Pechmann, and J. L. Ozanne).
“Can Consumers Be Wise? Aristotle Speaks to the 21st Century,” in Transformative Consumer Research for Personal and Collective Well-Being, forthcoming 2012 (with B. Schwartz).
“Origins, Qualities, and Envisionments of Transformative Consumer Research,” introduction chapter for Transformative Consumer Research for Personal and Collective Well-Being, forthcoming 2012 (with S. Pettigrew, C. Pechmann, and J. L. Ozanne).
“A Systematic Self-Observation Study of Consumers’ Conceptions of Practical Wisdom in Everyday Purchase Events,” Journal of Business Research, forthcoming 2011 (with S. A. Spiller and A. Baglioni).
“Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing,” Journal of Macromarketing, 2009.
“A Laboratory Study of the Effects of Verbal Rhetoric versus Repetition when Consumers Are Not Directed to Process Advertising,” International Journal of Advertising, forthcoming 2009 (with E. McQuarrie).
“Degrees of Freedom of Will: An Essential Endless Question in Consumer Behavior,” Journal of Consumer Psychology, 2008.
“The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association,” Journal of Public Policy and Marketing, 2007.
“Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice,” Journal of Business Ethics, 2004 (with S. Broniarczyk and J. Haidt).
"Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context,” Journal of Consumer Research, 2004 (with J.E. Burroughs).
Faculty Profile
Richard Netemeyer
Articles Published or Forthcoming
“Store Manager Attitudes and Behaviors: Effects on Store Employees, Customers, and Store Performance Variables,” Journal of Applied Psychology, 2010 (with J. Maxham and D. Lichtenstein).
“A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money,” Journal of Consumer Research, 2010 (with J. G. Lynch, Jr., S. Spiller, and A. Zammit).
“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (with J. G. Maxham and D. Lichtenstein).
“Brand Dilution: When Do
New Brands Hurt Existing Brands?” Journal of Marketing, 2006 (with C. Pullig and C. Simmons).
“Cross-National Multi-Dimensional Measure Applicability with Generalizability Theory,” Journal of International Business Studies, 2006 (with S. Durvasula and J. C. Andrews).
“Conflicts in the
Work-Family Interface: Links to Job Stress, Service Employee Performance and Customers Purchase Intent,” Journal of Marketing, 2005 (with J. G. Maxham and C. Pullig).
“The Effects of Anti-Smoking Advertising Beliefs on Adults Smoker’s Intent to Quit Smoking,” American Journal of Public Health, 2005 (with C. Andrews and S. Burton).
Faculty Profile