James E. Burroughs 

Associate Professor of Commerce

Office phone: 434-243-8679
e-mail: burroughs@virginia.edu

Education:

Ph.D., Business (Marketing), University of Wisconsin–Madison
M.B.A., University of Wisconsin–Madison
B.B.A., University of Wisconsin–Madison

Areas of Expertise:

Professor Burroughs works and teaches in the area of consumer behavior, focusing specifically on such topics as semiotics and symbolic consumption, materialism and consumer culture, and consumer creativity. His interest is in the role people accord products in their lives and the meanings they derive from product ownership and use. Some of his work extends into the advertising and marketing implications of imbuing products with symbolic meanings.

Professional Activities:

Professor Burroughs has published in Journal of Consumer Research; Journal of Consumer Psychology, and Semiotica. His research has also appeared in numerous books and conference proceedings. He is currently on the editorial review board of Journal of Consumer Research and regularly serves as a reviewer for the field’s top journals including Journal of Consumer Research; Journal of Consumer Psychology; and Marketing Science, among others. Professor Burroughs teaches consumer behavior, as well as the marketing component of McIntire’s integrated third-year curriculum (ICE). Professor Burroughs is active in service to the marketing profession and has served as an advisory board member of the Association for Consumer Research. Before entering academia, Professor Burroughs worked in a number of industry positions, most recently Young & Rubicam Advertising–New York.

Selected Publications:

“Toward a Psychology of Consumer Creativity,” in Handbook of Consumer Psychology, 2007 (with C. P. Moreau and D. G. Mick).

“Television’s Cultivation of Material Values,” Journal of Consumer Research, 2005 (with L.J. Shrum and A. Rindfleisch).

“Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context,” Journal of Consumer Research, 2004 (with D. G. Mick).

“Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics,” Semiotica, 2004 (with D. G. Mick, P. Hetzel, and M. Yoko Brannen).

“Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale,” Journal of Consumer Research, 2003 (with N. Wong and A. Rindfleisch). 

“Materialism and Well-Being: A Conflicting Values Perspective,” Journal of Consumer Research, 2002 (with A. Rindfleisch).

“Family Structure, Materialism and Compulsive Consumption,” Journal of Consumer Research, 1997 (with A. Rindfleisch and F. Denton).

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