Cynthia Fraser Gasman

Assistant Professor, General Faculty

Office phone: 434-924-4921
e-mail: gasman@virginia.edu

Education:

Ph.D., Marketing and Econometrics, The Wharton School, University of Pennsylvania
B.A., Music, Conservatory, University of Missouri-Kansas City

Areas of Expertise:

Professor Gasman has expertise in marketing strategy, modeling, quantitative analysis, applied economics, and international business. Her current research focuses on the impact of music (1) in marketing communications on customer perceptions, learning, and behaviors and (2) in retail environments on customer response and sales force effectiveness. Professor Gasman teaches “Quantitative Analysis” in the Integrated Core Experience.

Professional Activities:

Professor Gasman has presented her research at national conferences sponsored by the Operations Research Society of America/The Institute of Management Science and the American Marketing Association. She has published research in marketing and management journals, including Journal of Marketing; Journal of Consumer Research; Decision Science; Management Science; Journal of Applied Social Psychology; Journal of World Trade; Journal of Business Research; Journal of Advertising Research; and Industrial Marketing Management.