William J. Kehoe

William F. O'Dell Professor of Commerce

Office phone: 434-924-7045
e-mail: wjk@virginia.edu

Education:

D.B.A., Business Administration, University of Kentucky
M.B.A., Business Administration, Xavier University
M.A., Economics, Marshall University
A.B., Economics, University of Cincinnati

Areas of Expertise:

Professor Kehoe’s research interests are in the broad areas of global business and global marketing, specifically in exporting, global business strategy, global economic development, global and regional economic integration, and global business ethics. His publications include articles on such topics as economic integration, euro emergence and implementation, exporting and market-entry strategies, environment of global business ethics, conceptualizing a framework for global business ethics, GATT, NAFTA, tariffs in global business, and the World Trade Organization.

Professional Activities:

Professor Kehoe is a member of the Academy of International Business, the Academy of Management, the Academy of Marketing Science, the American Marketing Association, the American Society of Business and Behavioral Sciences, the Association for Consumer Research, the Society for Business Ethics, the Society for Marketing Advances, and the Raven Society of the University of Virginia. He is an elected Fellow of the American Society of Business and Behavioral Sciences, a Fellow of the Gallup International Institute, a Fellow of the Society for Marketing Advances, and an American Marketing Association Doctoral Consortium Fellow. He was a visiting professor at the Netherlands Business School, Nijenrode University, and at the Kellogg Graduate School of Management, Northwestern University. He is past chairman of the Charlottesville Regional Chamber of Commerce, the Charlottesville/Albemarle Airport Authority, the Thomas Jefferson Area United Way, and the Albemarle County Police Foundation and chaired the Albemarle County Fiscal Resource Advisory Committee. He is a member of the Virginia Chamber of Commerce; served on the Virginia Economic Development Advisory Committee; was appointed by the governor of Virginia to the Virginia Aviation Board; and was appointed by the Virginia Secretary of Transportation to VTRANS 2025. Elected to the Board of Governors of Beta Gamma Sigma, he served as national secretary/treasurer of Beta Gamma Sigma. He held management positions with Centrex Corporation, Phillips Petroleum Company, and Mercantile Stores Company. He served in the U.S.M.C.

Selected Publications:

Advances in Marketing: Issues, Strategies, Theories (W. J. Kehoe and L. K. Whitten, eds.), Tuscaloosa, AL: Society for Marketing Advances, 2008.

“Visioning Emergent Issues in Education: 2007 to 2057,” Journal of Business and Behavioral Sciences, fall 2007.

“North American Free Trade Agreement (NAFTA),” in Robert Kolb (ed.), Encyclopedia of Business Ethics and Society. Thousand Oaks, CA: Sage Publications, 2007.

“WTO’s Doha Failure: Implications for Economic Integration and Global Trade,” Proceedings of the American Society of Business and Behavioral Sciences, 2007 (with L. K. Whitten).

Advances in Marketing: Concepts, Models and Theories (W. J. Kehoe and L. K. Whitten, eds.), Mobile, AL: Society for Marketing Advances, 2007.

“The Role of Global and Regional Economic Integration in International Trade and Comity,” Journal of Business and Behavioral Sciences, fall 2006.

Advances in Marketing: Linking Organizations and Customers (W. J. Kehoe and L. K. Whitten, eds.), Mobile, AL: Society for Marketing Advances, 2006.

“Containerization: A World Changing Innovation,” in Advances in Marketing: Linking Customers and Organizations (W. J. Kehoe and L. K. Whitten, eds.), Mobile, AL: Society for Marketing Advances, 2006 (with D. J. R. Smith).

“ROMI: Concept, Implementation and Implications,” ASBBS E-Journal, fall 2005 (with L. K. Whitten).

“Integrated Core Experience (ICE): Concept, Planning, Implementation and Outcomes,” Journal of the Academy of Business Education, spring 2005, (with M. D. Atchison. L. A. Hamilton, and C. P. Zeithaml).

“Tariffs in Global Business: Concept, Processes and Case Examples,” Journal of International Business Research, 2004, (with L. L. Bass III).

“WTO/GATT Trade Rounds: Past as Prologue,” Journal of International Business Research, 2004.

“Profit Impact of Market Strategy (PIMS): Ecumenical, Peripatetic and Perspicuous,” Journal of Business and Behavioral Sciences, fall 2004, (with L. K. Whitten).

“Revisiting the Economics of Pensions: Funding Issues, Critical Realities and Future Directions,” Proceedings of the American Society of Business and Behavioral Sciences, 2004 (with R. S. Kemp).

“International Marketing: Pedagogical Perspectives and Practices,” in Advances in Marketing: Pedagogy, Philosophy and Processes (W. J. Kehoe and L. K. Whitten, eds.),  Tallahassee, FL: Society for Marketing Advances, 2003 (with J. D. Branch).

“Focus Groups in Global Marketing,” Marketing Management Journal, fall 2003 (with J. H. Lindgren Jr.).

“Conceptualizing a Framework for Global Business Ethics,” in Rights, Relationships and Responsibilities: Business Ethics and Social Impact Management (O.C. Ferrell, S. L. True and L. E. Pelton, eds.), fall 2003.

“Pension Funding: A Global Challenge,” Proceedings of the American Society of Business and Behavioral Sciences, spring 2003 (with R. S. Kemp).

“An Analysis of the Concept and Subtleties of Cash Flows in Marketing Management,” Journal of Business and Behavioral Sciences, fall 2002  (with L. K. Whitten).

“Ectomorphic or Ectopic: The Euro Zone as an Optimal Currency Area,” The Business Research Journal, fall 2002 (with L. K. Whitten).

“Taxing Internet Commerce: A Prolusory Analysis,” Proceedings of the American Society of Business and Behavioral Sciences, 2001 (with M. E. Ewing).

"Business in Optimal Currency Areas" (co-author), Proceedings of the American Society of Business and Behavioral Sciences, 2000. 

"United States Market Entry: Strategic Imperatives" (co-author), Journal of Marketing Management, winter 1999. 

"The Environment of Ethics in Global Business," Proceedings of the American Society of Business and Behavioral Sciences, 1999. 

"GATT and WTO: Facilitating Global Trade," Journal of Global Business, spring 1998. 

"Small Business Exporting and the World Wide Web," Enriching Marketing Practice and Education, 1997. 

"NAFTA: Concept, Problems, Promise," Marketing: Foundation for a Changing World, 1995. 

"Ethics in Business: Theory and Application," Journal of Professional Services Marketing, summer 1993. 

Reducing Employee Theft (co-author), Quorum Books, 1991. 

"Ethics and Employee Theft," in Reducing Employee Theft, Quorum Books, 1991. 

Marketing Decision Making, 4th edition (co-author), South-Western Publishing Co., 1988. 

"Ethics in Banking," a series in Banking News, December 1985 - February, 1986. 

"Ethics, Price Fixing and the Management of Price Strategy," in Marketing Ethics: Guidelines for Managers (G. R. Laczniak and P. E. Murphy, eds.), D.C. Heath and Company, 1985. 

"Strategic Marketing Planning: The PIMS Model," Advanced Management Journal, 1983. 

"Focus Groups: Approaches, Procedures and Implications," Journal of Retail Banking, December 1981 (with J. H. Lindgren Jr.)

"Marketing's Status, Dimensions, and Directions," Business, July/August 1979. 

"Determinant Profiling: A Factor Analytic Methodology," Proceedings: Allied Southern Business Association, 1977.