Barbara Haley Wixom

Associate Professor of Commerce
Director, MS in the Management of Information Technology 16-Month Program (Northern Virginia Section)

Office phone: 434-924-8981
e-mail: bwixom@mindspring.com

Education:

Ph.D., Business Administration, Terry College of Business, University of Georgia
B.A., Interdisciplinary, College of Arts and Sciences, University of Virginia

Areas of Expertise:

Professor Wixom is a data warehousing and business intelligence specialist. Her current research focuses on data warehousing and business intelligence success, business value, and emerging trends. She teaches courses in data management and data warehousing.

Professional Activities:

Professor Wixom is an associate editor of Business Intelligence Journal, a research fellow of The Data Warehousing Institute (TDWI), and an executive director for the Teradata University Network. She has served as a best practice judge for competitions at TDWI and DM Review. She has published in such journals as Information Systems Research; MIS Quarterly; MIS Quarterly Executive; and Journal of MIS and has presented her work at national and international conferences. Professor Wixom has worked with a variety of organizations, including Continental Airlines, Sherwin-Williams, 3M, Carlson Hospitality, Owens & Minor, First American Corporation, Whirlpool, and IRS, and three of her case studies have won international awards from the Society for Information Management for innovation in information technology. Professor Wixom is the author of two leading systems analysis and design textbooks, which are published by John Wiley & Sons. She also is the recipient of an All-University Teaching Award (2002), which recognizes professors’ teaching excellence and particularly those professors who inspire and motivate students.

Selected Publications:

“A Theoretical Integration of User Satisfaction and Technology Acceptance,” Information Systems Research, 2005 (with P. Todd).

“Antecedents of Information and System Quality,” Journal of MIS, 2005 (with R. Nelson and P. Todd).

“Continental Flies High with Business Intelligence,” MIS Quarterly Executive, 2004 (with R. Anderson-Lehman, H. J. Watson, and J. Hoffer).

“Realizing Business Benefits through CRM: Hitting the Right Target in the Right Way,” MIS Quarterly Executive, 2002 (with D. Goodhue and H. J. Watson).

“The Benefits of Data Warehousing: Why Some Organizations Realize Exceptional Payoffs,” Information & Management, 2002 (with H. J. Watson and D. Goodhue).

“Investigating the Moderators of Group Support Systems Use with Meta-Analysis,” Journal of MIS, 2002 (with A. R. Dennis).

“Understanding Fit and Appropriation Effects in Group Support Systems Via Meta-Analysis,” MIS Quarterly, 2001 (with A. R. Dennis and R. Vandenberg).

“An Empirical Investigation of the Factors Affecting Data Warehousing Success,” MIS Quarterly, 2001 (with H. J. Watson).

“Data Warehousing Supports Corporate Strategy at First American Corporation,” MIS Quarterly, 2000 (with B. L. Cooper, H. J. Watson, and D. L. Goodhue).

“The Effectiveness of Multiple Dialogues in Electronic Brainstorming,” Information Systems Research, 1997 (with A. R. Dennis, J. S. Valacich, T. A. Carte, M. J. Garfield, and J. E. Aronson).