Richard G. Netemeyer

Senior Associate Dean
Ralph A. Beeton Professor of Free Enterprise

Office phone: 434-924-3388
e-mail: rgn3p@virginia.edu

Education:

Ph.D., Marketing, University of South Carolina
M.B.A., Southern Illinois University at Edwardsville
B.S., Recreation, Southern Illinois University at Edwardsville

Areas of Expertise:

Consumer and organizational behavior topics with a methodological focus on measurement and structural equation modeling. Current research projects include (1) recovering from service failures and customer satisfaction/retention; (2) work-family and family-work conflict effects on employee performance variables; and (3) negative brand/corporate events and consumer perceptions of these events.

Professional Activities:

Professor Netemeyer’s research has appeared in Journal of Consumer Research; Journal of Marketing Research; Journal of Marketing; Journal of Applied Psychology; OBHDP; Marketing Science; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics. He is a member of the editorial review boards of Journal of Consumer Research and Journal of Public Policy & Marketing.

Selected Publications:

“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (with J.G. Maxham and D. Lichtenstein).

“Employee- vs. Supervisor-Ratings of Performance in the Retail Customer Service Sector: Differences in Predictive Validity for Customer Outcomes,” Journal of Retailing, 2007 (with J. G. Maxham).

“Cross-National Multi-Dimensional Measure Applicability with Generalizability Theory,” Journal of International Business Studies, 2006 (with S. Durvasula and C. Andrews).

“Brand Dilution: When Do New Brands Hurt Existing Brands?” Journal of Marketing, 2006 (with C. Pullig and C. Simmons).

“The Effects of Anti-Smoking Advertising Beliefs on Adults Smokers Intent to Quit Smoking,” American Journal of Public Health, 2005 (with C. Andrews and S. Burton).

“Conflicts in the Work-Family Interface: Links to Job Stress, Service Employee Performance and Customers Purchase Intent,” Journal of Marketing, 2005 (with J. G. Maxham and C. Pullig).

“Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Anti-Tobacco Campaign Advertising,” Journal of Marketing, 2004 (with C. Andrews, S. Burton, et al.).

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