May 9, 2006—For the fourth year running, students from Professor Jack Lindgren’s “Campaigns” class took first place at the American Advertising Federation’s regional student advertising competition, held in Charlotte, N.C., April 21, 2006. The team of Jennie Averbook (McIntire ’06), Zoe Chen (McIntire ’06), Erin Fromherz (McIntire ’06), Karen Land (McIntire ’06), and Cathy Sposato (McIntire ’06) will now compete at AAF’s National Student Advertising Competition in June 2006.

Lindgren’s entire class prepared for the competition during the spring semester, sending the team of five to present a campaign developed for Postal Vault, a Dallas-based company that manufactures, sells, and distributes postal and delivery receptacles designed to protect and secure mail and parcel packages. AAF asked competitors “to use a combination of traditional and nontraditional forms of advertising, with an emphasis on nontraditional, to ‘own the real estate’ in a consumer’s mind that Postal Vault is their brand of choice when choosing to replace or install a mailbox.”

McIntire has a strong track record in the competition. In six of the last seven years, McIntire finished first regionally. In 2004 and 2005, the School won second place at the national level.

AAF’s National Student Advertising Competition is the premier college advertising competition, providing more than 3,000 college students with “real-world” experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Sixteen schools are selected to present their campaigns to a panel of industry executives at the AAF National Conference.
 

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