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ABOUT THE ICE CURRICULUM IN THE CAVALIER DAILY
With
a live backdrop of Sydney Harbour, Dow President and CEO Mike Parker
started his day at the Olympics speaking informally via videoconference
with a roomful of McIntire students and faculty. All were participating
in a revolutionary new third-year curriculum called the Integrated
Core Experience (ICE).
"People
are Dow's most important resource," Parker told his McIntire audience.
The Dow leader's participation in ICE backed up his words as he
answered student questions about Dow. Four corporate sponsors—The
Dow Chemical Company, Kimberly-Clark
Corporation, Lucent Technologies,
and Procter & Gamble—are
each working closely with two 40-student blocks.
Accurate
Acronym
Begun during the 1999-2000 school year with a prototype
that had exceptional success, ICE was unanimously approved by faculty
for expansion to all third-year McIntire students. The ICE acronym
accurately sums up the new curriculum.
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I
is for Integrated. Courses from each of the business disciplines
are integrated into a single, intensive seminar that convenes
four days a week. Projects and assignments are structured around
real-world products, problems, and strategies, often focusing
on one of the corporate sponsors—this year, Dow, Lucent,
Procter & Gamble, and Kimberly-Clark. |
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C
is for Core. All core content for the traditional third-year
curriculum is thoroughly covered. It is the integration of core
subjects and skills that has changed the curriculum in a revolutionary
way. Cross-functional faculty
teams worked throughout the summer, building a curriculum
that is challenging, yet consistent, across the eight student
blocks. |
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E
is for Experience. The ICE curriculum builds on those distinctive
qualities of a McIntire education that compare with those of
leading M.B.A. programs. The emphasis is on case analysis and
presentation. Students work in teams, learn leadership skills,
and develop the ability for critical and analytical thinking. |
Revolution
to Evolution
As the business environment continues to change rapidly, the ICE
curriculum can efficiently incorporate important new technologies
and business developments and drop obsolete ones. The revolutionary
ICE curriculum will keep evolving as it adapts to change, while
continuing to transmit the traditional knowledge and skills essential
to an outstanding business education.
The
GE Fund provides $450,000 over a three-year period for the ICE program.
The goal of the GE Fund is to improve student learning. ICE is fulfilling
that goal through its integrated curriculum and the unique
demands it makes on students' critical and analytical
thinking.
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