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Professor
Jack Lindgren led his 16-member student advertising team, called
Cavalier ADvantage, to a first-place win at the American Advertising
Federation (AAF) competition. The April 20, 2001, event brought
student teams from North Carolina, South Carolina, and Virginia
to the regional competition in Norfolk, Va. McIntire's winning team
goes on in June to compete at the national level in Cleveland.
| Cavalier
ADvantage team |
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Betsy
Barrick (McIntire '01)
Leslie Cook (McIntire '01)
Christi Crowe (McIntire '01)
Amanda Eisel (McIntire '01)
Nicole Fitzwater (McIntire '01)
Jen Freeman (McIntire '01)
Carola Garay-Ortega (McIntire '01)
Mike Lee (McIntire '01)
My-Van Nguyen (McIntire '01)
Katherine Panek (McIntire '01)
Chris Plasencia (McIntire '01)
Mindy Rummel (McIntire '01)
Amanda
Salamone (McIntire '01)
David Thompson (McIntire '01)
Angela Wood (McIntire '01)
Sylvia Yam (McIntire '01)
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The
AAF competition matches student teams that pitch their creative
ideas to a firm. DaimlerChrysler is the company selected for this
year's competition and will be among the finalist judges. The Cavalier
ADvantage campaign included a professional storybook and several
30- and 15-second television advertisements for DaimlerChrysler.
Dean
Carl Zeithaml congratulated the Cavalier ADvantage team, Lindgren,
other faculty, parents, and alumni who coached and supported the
students as they worked on their winning advertising campaign, "Follow
the Leader."
"The
concepts and analytics of this campaign are impressive," said Zeithaml,
"but the real value of this competition is that it is anchored in
the real world. This is one more opportunity for our students to
demonstrate that a McIntire education prepares them to hit the ground
running."
Lindgren
is optimistic about Cavalier ADvantage's placement in the national
competition. "I think we have a good chance to be in the top four—that's
in a competition of 274 schools nationwide. The DaimlerChrysler
selection is a corporate branding case. McIntire is one of only
two business schools in the competition, and we have drawn on our
strong strategic skills. McIntire last won this competition in 1982,
when we had another corporate branding case. This year we may have
the edge again."
Lindgren's
students will make some minor changes to their presentation for
the national competition, where they will present to an audience
of hundreds.
"The
months of intense work and preparation are behind them," Lindgren
said. "The important goal—learning how to prepare an advertising
campaign—is already achieved."
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