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| Quan Trinh presents during
the AAF competition dress rehearsal. |
The student team from Professor Jack Lindgren’s “Advertising Campaigns,” which won the American Advertising Federation’s Regional Student Advertising Competition in April 2004, recently placed second in the prestigious AAF National Student Advertising Competition in Dallas.
The National Student Advertising Competition is “the premier college advertising competition” and provides students “with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor,” according to the AAF. This year, VISIT FLORIDA challenged more than 6,500 students on 210 campuses, with 17 schools eventually competing at the national level.
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| Students at the AAF
competition dress rehearsal. |
Lindgren’s entire class prepared for the competition during the spring semester, sending the team of
five—Shweta Agarwal (McIntire ’04), Sarah Ann Bruss (McIntire ’04), John Freeman Petersik (A&S ’04), Quan Trinh (McIntire ’04), and Catherine Tung (McIntire ’04)—to present a campaign developed for VISIT FLORIDA that featured marketing research and print, radio, and TV ads to increase tourism among a targeted audience of travelers.
“Although all the presentations from Jack’s class have been terrific, this presentation may be the best advertising campaign I’ve seen in my seven years at McIntire,” Dean Carl
Zeithaml. “The entire McIntire community is extremely proud of the students’ performance at both the regional and national levels of the competition.”
McIntire has been a finalist on a number of occasions, but this is U.Va.’s best finish since winning the national competition in
1982.
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