Analyst (Analytics)

IPG Mediabrands
New York
NY
United States
Posted on: 
07/31/2019
Company Information
Company Profile: 

IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries. Full-service and global agencies within the IPG Mediabrands network include UM and Initiative. Additional leading brands and specialist business units include BPN, Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Orion Holdings, Rapport and Reprise. 

Position Information
Job Responsibilities: 

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the UM team as an Analyst, Analytics.  In this role you will assist in the analytics process for our top clients and help take analytics to the next level.  As an Analyst, Analytics you will become a subject expert in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). You will help drive the development & use of audience investment decision tools. This opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands.

 

Essential Functions

  • Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activity)
  • Compile and assess competitive advertising media intelligence
  • Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
  • Create Dashboards using a variety of data visualization tools
  • Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working.
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Contribute to the department’s overall capabilities and understanding of media and communications channels
Qualifications: 

Education:

Bachelor's Degree required

 

Work Experience:

Must have experience working with large datasets to uncover insights that are essential to business optimizations
1+ years of experience in programming, relational database work or relevant academic experience.

 

Skills:

  • Expertise in Microsoft Excel and PowerPoint.
  • Working knowledge of relational databases like SQL
  • Must possess strong interpersonal, written, and verbal communication skills
  • Programming experience in at least one of the following: JAVA, Python, R or JavaScript preferred
  • Familiarity with comScore, Nielsen TV or Online, Simmons, MRI, Kantar, Clear Decisions,  Rentrak, and social media analytical tools a plus
  • Experience using data visualization tools, such as: Tableau or Dataroma preferred
Type of Position: 
Full-Time
MBA Required: 
No
Years of Experience Required: 
1 - 2 years
Application Information
Contact Email Address: 
Application Instructions: 

If you would like more in-depth information regarding the position, please feel free to contact IPG's Associate Director, JP Vergara. You can also apply for this position by going to the company's website.

Application Due Date: 
12/01/2019