Business Essentials


This online certificate program incorporates consolidated, highly focused curriculum to provide you with a solid understanding of four key business concepts and how you can apply them at work.


Non-business majors with at least one year of college completed

Duration and Format

14 weeks online

Deadline to Apply

Applications are accepted on a rolling basis

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Boost your business IQ.

Make better business decisions and gain skills to help you succeed in four key business areas: accounting, finance with Excel, marketing, and management.

The Business Essential Certificate is ideal for recent graduates, working professionals, and students looking for a flexible and time-efficient way to gain essential business skills boost your job performance, improve your business, or explore new opportunities. You will:

  • Increase your business fluency
  • Gain important skills valued by employers
  • Learn business tools and best practices
  • Gain a competitive advantage on the job or in the job search
Online Format

Self-paced within each module

Program Cost


Session Start Dates

January, May, or September


Program Highlights

  • Curriculum specifically designed for non-business majors

  • Essential business concepts in four key areas

  • Flexible, self-paced, online format

  • Faculty-curated videos and online discussions


Who is this for?

Business Essentials is ideal for anyone who is looking for a flexible, time- and cost-effective way to gain key business competencies, including:

  • Current or recent college graduates
  • Working professionals
  • Entrepreneurs or small business owners

This program has rounded out my education...complementing my engineering knowledge with knowledge of how these technologies function in real-world markets. It is rare that people possess knowledge in both of these fields... It gave me a huge advantage in my career.

William Vieth (Engineering '14, Law '19)

Law Clerk, Desmarais LLP


Curriculum covers four key business competencies.


  • Identify consumer needs and wants
  • Develop strategies for creating, capturing, and communicating value to customers, clients, and society


  • Learn to analyze and record transactions
  • Develop the skills to use the balance sheet and income statement to assess performance and financial position

Finance & Excel

  • Learn the fundamentals of core investing and financial concepts
  • Develop skills in Microsoft Excel to evaluate financial performance, display data, and organize information


  • Understand the role of the executive in managing and improving the organization over time

Program Faculty

Mark A. White
Mark A. White
Associate Professor of Commerce
Director, McIntire Business Institute
Kathy Crosby
Kathy Crosby
Adam S. Koch
Adam S. Koch
Associate Professor of Commerce
Area Coordinator—Accounting
Jeremy Marcel
Jeremy Marcel
Associate Professor of Commerce
Area Coordinator—Management

Take the Next Step

Applications are accepted on a rolling basis, and there is no fee to apply. The next session begins in September. 

Request Information
Apply Now
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