Brendan Boler

Assistant Professor, General Faculty

Brendan Boler
+1 434-924-3848
Ph.D. Candidate, Darden Graduate School of Business, University of Virginia
M.B.A., University of Chicago Booth School of Business
B.A., Government-International Relations, Georgetown University
Areas of Expertise: 
Experiential learning
Judgement and decision making
Career strategy
Management consulting
Talent assessment and selection
Professional Activities: 

Professor Boler’s research and teaching are focused on better understanding the cognitive and social psychology behind effective decision making, experiential learning, data-driven storytelling, and predictive analytics. Much of his research is conducted within the context of employment assessments and interviews.

An award-winning instructor, he teaches courses in management consulting and strategic thinking. Given his teaching and research interests, he’s also passionate about coaching students to achieve their peak levels of performance during high-stakes employment assessments, including:

  • Behavioral interviews 
  • Case interviews 
  • Case competitions 

Professor Boler previously served as an executive within Accenture's Customer Insight (Marketing Analytics) practice. In this capacity, he led teams that helped brand managers, marketing executives, and advertising agency representatives combine storytelling, predictive analytics, and technology to more effectively create, execute, and measure strategic marketing campaigns. His clients included AT&T, Cablevision, Cisco Systems, Ford Motor Company, Ogilvy & Mather, Verizon, and Young & Rubicam. 

Before joining the McIntire School of Commerce, Professor Boler was a Lecturer and Career Adviser at the Darden School of Business, where he coached students preparing for case and behavioral interviews. He also led and further developed the popular Second Year Coaching and Career Development course and served as a faculty adviser for the Darden Military Association. After college, Professor Boler spent four years on active duty as an Officer in the U.S. Army.  He is currently in the process of completing his Ph.D. dissertation in organizational behavior and strategy at the Darden Graduate School of Business.

Recent news about Brendan Boler:
McIntire congratulates the team of Yuri Choi (McIntire '20), Marika Gutzman (A&S '20), Emily Yuhas (A&S '20), and Sarah Zhou (Engineering '21), who won Bain & Company’s Third Annual Women’s Case Competition, which took place April 26, 2019. The winning... Read more
It’s been said that many aspects of military decision making are applicable to the business world. Strategic use of judgment, influence, leadership, and teamwork all figure prominently in successful outcomes. It was with those shared qualities in mind that Professor... Read more
McIntire congratulates the team of Jenna Gustafson (McIntire ’19), Charlotte Kolb (A&S ’19), Hannah Lass (McIntire ’19), Kylie Sullivan (McIntire ’19), and Yuki Yang (McIntire ’19), who won Bain & Company’s Second Annual Women’s Case Competition, which took place April... Read more
For alumnus Owen Rankin (McIntire ’82), the McIntire School isn't only an important part of his personal success story, it's an integral part of his family's history. Owen's time at McIntire was such a positive experience that his children, Kevin... Read more
For the students in Professor Brendan Boler’s third-year course, “The Advice Business: Basics of Strategic Consulting,” April 22 offered a double helping of invaluable real-world strategic insight: In the midst of an intense, day-long case competition, the students were treated... Read more