Professor Fraser has expertise in consumer behavior, modeling, quantitative analysis, and international business. Her current research focuses on the impact of background music in marketing communications on customer learning and differences in Western and Eastern consumer behaviors. Professor Fraser teaches Business Analytics in the M.S. in Global Commerce Program and Quantitative Analysis in the Integrated Core.
Professor Fraser has published research in marketing and management journals, including Journal of Marketing; Journal of Consumer Research; Decision Science; Management Science; Psychology & Marketing; and Oxford Handbook of Music and Advertising. She is the author of Business Statistics for Competitive Advantage with Excel 2019 and JMP, now in its fifth edition.