

Jeffrey P. Boichuk
Assistant Professor of Commerce
- +1 434-924-3761
- boichuk@virginia.edu
- Rouss & Robertson Halls 204
- Ph.D., Marketing, University of Houston
- M.S., Marketing, Brock University
- B.B.A., Marketing, Brock University
McIntire’s five highly ranked, innovative graduate programs and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led certificate programs provide key business skills and fluency in specific business areas.
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through six active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
McIntire’s five highly ranked, innovative graduate programs and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led certificate programs provide key business skills and fluency in specific business areas.
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through six active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
Professor Boichuk's research interests include the areas of business-to-business marketing, marketing analytics, and sales force effectiveness. Published in Journal of Marketing; Journal of Marketing Research; Journal of Accounting Research; and Journal of Retailing, his current research portfolio addresses such questions as “Why do salespeople use hard sell tactics?” “What factors cause salespeople to misread customers’ interest levels?” and "What do companies ask of the sales function when earnings are short?" After graduating from the University of Houston doctoral program, Professor Boichuk received the inaugural American Marketing Association Emerging Scholar Award. He was also named the 2015 AMA Sales SIG Dissertation Award winner and an ISBM Business Marketing Doctoral Fellow for his dissertation work. Outside of academia, Professor Boichuk has professional experience with ZS Associates.