Faculty Publications

Publication Faculty Author

Business Statistics for Competitive Advantage with Excel 2019 and JMP, Fifth Edition, Springer, 2019.

Cynthia Fraser

"Managing Laggards: The Importance of a Deep Sales Bench," Journal of Marketing Research, 2019 (with R. Bommaraju, M. Ahearne, F. Kraus, and T. J. Steenburgh).

Jeffrey P. Boichuk

“MobiAmbulance: Optimal Scheduling of Emergency Vehicles in Catastrophic Situations Leveraging Large-scale Consumer GPS Location Data,” ICCCN, 2019 (with Yan L. et al.).

Natasha Zhang Foutz

“Music with the Message in Mind: Cognitive Responses to Background Music in Advertising,” in J. Deaville, R. Rodman, and S. Tan (eds.), Oxford Handbook of Music and Advertising, in press.

Cynthia Fraser

"Does Selective Sales Force Training Work?" Journal of Marketing Research, forthcoming (with Y. Atefi, M. Ahearne, T. Donavan, and B. Carlson).

James G. Maxham III

“The State of New Product Design and Forecasting Research: Recent Developments and Future Directions,” Handbook of New Product Development Research, P. Golder and D. Mitra (eds.), 2018 (with V. R. Rao).

Natasha Zhang Foutz

“IT Consumerization and the Transformation of IT Governance,” MIS Quarterly, 2018 (with E. Káganer, O. Henfridsson, and T. Ruch).

Robert Gregory

“Consumer Wisdom:  A Theoretical Foundation of Five Integrated Facets,” Journal of Consumer Psychology, 2018 (with M. G. Luchs).

David Glen Mick

"The Role of Executive Symbolism in Advancing New Strategic Themes in Organizations: A Social Influence Perspective," Academy of Management Review, 2018 (with D. Hambrick).

Jeffrey Lovelace

"How Am I Doing?: Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being," Journal of Consumer Research, 2018 (with D. Warmath, D. Fernandes, and J. G. Lynch).

Richard G. Netemeyer

“When Committed Consumers Turn Against a Brand: A Psychological Contract Perspective," Journal of Consumer Psychology, 2018 (with S. Raju, K. Desai, and H. R. Unnava).

Nicole Votolato Montgomery

"Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations," Journal of the Academy of Marketing Science, 2018 (with C. Newman, C. Andrews, and S. Burton).

Richard G. Netemeyer

"Do Evaluations Rise with Experience?" Psychological Science, 2018 (with K. O’Connor).

Amar Cheema

“The Collective Satiation Effect: How Co-Experience Accelerates a Decline in Hedonic Judgments,” Journal of Personality and Social Psychology, 2018 (with R. Bhargave and J. Redden).

Nicole Votolato Montgomery

“How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise,” Journal of Marketing Research, 2018 ( with R. Bagchi). 

Derick F. Davis

“North American Free Trade Agreement,” Encyclopedia of Business Ethics and Society, 2nd edition, 2018.

William J. Kehoe

Entering the Civil Aircraft Industry: Business Realities at the Technological Frontier, 2017. In this book, Dr. Roberts provides an insider’s perspective of the industry, drawing on his more than 30 years of experience and interest in all aspects of the field.

“Entertainment Marketing,” Foundations and Trends in Marketing, 2017.

Natasha Zhang Foutz

“Buddhist Psychology: Selected Insights, Benefits, and Research Agenda for Consumer Psychology,” Journal of Consumer Psychology, 2017.

David Glen Mick

"Online Relationship Formation," Journal of Marketing, 2017 (with R.W. Palmatier, E. Fang, B. Xiao, and M. Huang).

Irina V. Kozlenkova

"To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products," Journal of Consumer Research, 2017 (with D. Marinova, L. Cuttler, and J.B. Silvers).

Irina V. Kozlenkova

"Real Earnings Management in Sales," Journal of Accounting Research, 2016 (with M. Ahearne, C. J. Chapman, and T. J. Steenburgh).

Jeffrey P. Boichuk

“The Role of Network Embeddedness in Film Success,” International Journal of Research in Marketing – Special Issue on the Entertainment Industry, 2016 (with G. Packard, A. Aribarg, and J. Eliashberg).

Natasha Zhang Foutz

“Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking and Secondhand Smoke Beliefs,” Journal of Public Policy & Marketing, 2016 (with S. Burton, C. Andrews, and J. Kees).

Richard G. Netemeyer

“Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the U.S. and European Union,” Tobacco Control, 2016. (with C. Andrews, S. Burton, and J. Kees).

Richard G. Netemeyer

“The Effects of Religion on Consumer Behavior: A Conceptual Framework and Research Agenda,” Journal of Consumer Psychology, 2016 (with D. Mathras, A. B. Cohen, and N. Mandel).

David Glen Mick

"A Cross-Lagged Test of the Association between Customer Satisfaction and Employee Job Satisfaction in a Relational Context," Journal of Applied Psychology, 2016 (with A.R. Zablah, B. Carlson, D.T. Donavan, and T.J. Brown).

James G. Maxham III

“Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being,” Journal of Public Policy and Marketing, 2016 (with several co-authors).

David Glen Mick

“The Price of Not Putting a Price on Love,” Judgment and Decision Making, 2016 (with A.P. McGraw, S. Scott, and P. E. Tetlock).

Derick F. Davis

“Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice,” Journal of Retailing, 2015 (with R. Bagchi and L. G. Block).

Derick F. Davis

"Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives," Journal of the Academy of Marketing Science, 2015 (with J.-Y. Lee, and R.W. Palmatier).

Irina V. Kozlenkova

“Functional Response Additive Model Estimation with Online Virtual Stock Markets,” Annals of Applied Statistics, 2015 (with Y. Fan, G. James, and W. Jank).

Natasha Zhang Foutz

“The Legal High: Factors Affecting Adolescent Prescription Drug Abuse,” Journal of Public Policy & Marketing, 2015 (with S. Burton, B. Delaney, and G. Hijjawi).

Richard G. Netemeyer

“The Role of Social Marketing Campaigns in Preventing and Reducing Substance Abuse,” Handbook of Persuasion and Social Marketing, Vol. 3, D. Stewart (ed.), 2015 (with J. Craig Andrews).

Richard G. Netemeyer

"The Role of Marketing Channels in Supply Chain Management," Journal of Retailing, 2015 (with T.G. Hult, D.J. Lund, J. Mena, and P. Kekec).

Irina V. Kozlenkova

“From Bye to Buy: Homophones as a Phonological Route to Priming,” Journal of Consumer Research, 2014 (with P. M. Herr).

Derick F. Davis

"Resource-Based Theory in Marketing," Journal of the Academy of Marketing Science, 2014 (with S. Samaha and R.W. Palmatier).

Irina V. Kozlenkova

“Music Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term,” Psychology & Marketing, 2014.

Cynthia Fraser

“Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability,” Journal of Marketing, 2014 (with R. Mullins, M. Ahearne, S. K. Lam, and Z. R. Hall).

Jeffrey P. Boichuk

Annual Editions: Business Ethics 13/14, 25th ed., William J. Kehoe (ed.), The McGraw Hill Companies Inc., 2014.

William J. Kehoe

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