Faculty Publications

Publication Faculty Author

Annual Editions: Business Ethics 12/13, 24th ed., J. E. Richardson and W. J. Kehoe (eds.), The McGraw Hill Companies Inc., 2013.

William J. Kehoe

“Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment,” Journal of Retailing, 2013 (with B. Menguc).

Jeffrey P. Boichuk

“Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns,” Journal of Marketing, 2012 (with A. Bower).

James G. Maxham III

“$29 for 70 Items or 70 Items for $29: How Presentation Order Affects Package Perceptions,” Journal of Consumer Research, 2012 (with R. Bagchi).

Derick F. Davis

“The Impact of a New Retail Brand In-Store Boutique and Its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending,” Journal of Retailing, 2012 (R. G. Netemeyer, C. M. Heilman, and J. G. Maxham).

Carrie M. Heilman, James G. Maxham III

Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick, S. Pettigrew, C. Pechmann, and J. L. Ozanne (eds.), Taylor & Francis/Routledge, 2012.

David Glen Mick

“Affective Influences on Evaluative Processing,” Journal of Consumer Research, 2012 (with P. M. Herr, C. M. Page, and B. E. Pfeiffer).

Derick F. Davis

"Origins, Qualities, and Envisionments of Transformative Consumer Research," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with S. Pettigrew, C. Pechmann, and J. L. Ozanne).

David Glen Mick

"Can Consumers Be Wise? Aristotle Speaks to the 21st Century," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with B. Schwartz).

David Glen Mick

“Bidding Behavior in Descending and Ascending Auctions,” Marketing Science, 2012 (with D. Chakravarti and A. R. Sinha).

Amar Cheema

“Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account,”Journal of Consumer Research, 2012 (with V. M. Patrick).

Amar Cheema

“Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Marketing Research, 2012 (with R. Mehta and J. R. Zhu).

Amar Cheema

"Dynamic Effectiveness of Advertising and Word-of-Mouth in the Sequential Distribution of New Products," Journal of Marketing Research, 2012 (with N. Bruce and C. Kolsarici).

Natasha Zhang Foutz

“Identification with the Retail Organization and Customer Perceived Employee Similarity: Effects on Customer Spending,” Journal of Applied Psychology, 2012 (R. G. Netemeyer, C. M. Heilman, J. G. Maxham).

Carrie M. Heilman, James G. Maxham III

“Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse,” Journal of Marketing Theory and Practice, 2012 (with F. Kaefer and S. D. Ramenofsky).

Carrie M. Heilman

“Facilitating and Rewarding Creativity during New Product Development,” Journal of Marketing, 2011 (with D. W. Dahl, P. Moreau, A. Chattopadhyay, and G. J. Gorn).

James E. Burroughs

“An On-Line Process Model of Second-Order Cultivation Effects: How Television Cultivates Material Values and Its Consequences for Life Satisfaction,” Human Communication Research, 2011 (with L. J. Shrum, J. Lee, and A. Rindfleisch).

James E. Burroughs

“What Welfare? On the Definition and Domain of Transformative Consumer Research and the Foundational Role of Materialism,” Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick, S. Pettigrew, C. Pechmann, and J. L. Ozanne (eds.), Taylor & Francis, 2011 (with A. Rindfleisch).

James E. Burroughs

“USITC Investigation No. 332‐526, Business Jet Industry: Structure and Factors Affecting Competitiveness, Submission by Rolls‐Royce North America,” , 2011. Dr. Roberts wrote the Rolls-Royce formal input to the U.S. International Trade Commission (USITC) investigation into the competiveness of the business jet aircraft industry.

Dean C. Roberts

“I Imagine, I Experience, I Like: The False Experience Effect,” Journal of Consumer Research, 2011 (with P. Rajagopal).

Nicole Votolato Montgomery

“Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level,” Journal of Marketing Research, 2011 (with G. Ülkümen).

Amar Cheema

Advances in Marketing: Sensory Marketing – The Next Frontier, W. J. Kehoe and L. K. Whitten (eds.), Society for Marketing Advances, 2011.

William J. Kehoe

“Goal Visualization and Goal Pursuit: Implications for Consumers and Managers,” Journal of Marketing, 2011 (with R. Bagchi).

Amar Cheema

“Pre-Release Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets,” Marketing Science, 2010 (with W. Jank).

Natasha Zhang Foutz

“Store Manager Performance and Satisfaction: Effects on Store Employee Performance and Satisfaction, Store Customer Satisfaction, and Store Customer Spending Growth,” Journal of Applied Psychology, 2010 (R. G. Netemeyer, J. G. Maxham and D. R. Lichtenstein).

James G. Maxham III

“Can Consumer Culture Be Contained? Comment on ‘Marketing Means and Ends for a Sustainable Society,’” Journal of Macromarketing, 2010.

"The Economic Meltdown: Implication for Business Education," Journal of Business and Behavioral Sciences, 2010 (with L. K. Whitten).

William J. Kehoe

Advances in Marketing: Going Green – Best Marketing Practices for a Global World, W. J. Kehoe and L. K. Whitten (eds.), Society for Marketing Advances, 2010.

William J. Kehoe

"Category-Based Screening in Choice of Complementary Products," Journal of Marketing Research, 2009 (with A. Aribarg).

Natasha Zhang Foutz

“The Safety of Objects: Materialism, Existential Insecurity and Brand Connection,” Journal of Consumer Research, 2009 (with A. Rindfleisch and N. Wong).

James E. Burroughs

“Temporal Sequence Effects: A Memory Framework,” Journal of Consumer Research, 2009 (with H. R. Unnava).

Nicole Votolato Montgomery

“The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process,"Journal of Consumer Research, 2009 (with S. Raju and H.R. Unnava).

Nicole Votolato Montgomery

“The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands,” Journal of Advertising, 2009 (with S. Raju and H. R. Unnava).

Nicole Votolato Montgomery

“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (J.G. Maxham, R. G. Netemeyer and D. R. Lichtenstein). Lead article.

James G. Maxham III

“Toward a Psychology of Consumer Creativity,” Handbook of Consumer Psychology, 2007 (with C. P. Moreau and D. G. Mick).

James E. Burroughs

“Spillover of Negative Information on Brand Alliances,” Journal of Consumer Psychology, 2006 (with H. R. Unnava).

Nicole Votolato Montgomery

“The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories,” Journal of Marketing, 2005 (with M. Tsiros).

Carrie M. Heilman

“Television’s Cultivation of Material Values,” Journal of Consumer Research, 2005 (with L. J. Shrum and A. Rindfleisch).

James E. Burroughs

“Determinants of Product Use Compliance Behavior,” Journal of Marketing Research, 2004 (with D. Bowman and P. B. Seetharaman).

Carrie M. Heilman

“Pleasant Surprises: Consumer Response to Unexpected In-store Promotions,” Journal of Marketing Research, 2002 (with K. Nakamoto and A. Rao).

Carrie M. Heilman

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