Faculty Publications

Publication Faculty Author

“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (J.G. Maxham, R. G. Netemeyer and D. R. Lichtenstein). Lead article.

James G. Maxham III

“Toward a Psychology of Consumer Creativity,” Handbook of Consumer Psychology, 2007 (with C. P. Moreau and D. G. Mick).

James E. Burroughs

“The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories,” Journal of Marketing, 2005 (with M. Tsiros).

Carrie M. Heilman

“Television’s Cultivation of Material Values,” Journal of Consumer Research, 2005 (with L. J. Shrum and A. Rindfleisch).

James E. Burroughs

“Determinants of Product Use Compliance Behavior,” Journal of Marketing Research, 2004 (with D. Bowman and P. B. Seetharaman).

Carrie M. Heilman

“Pleasant Surprises: Consumer Response to Unexpected In-store Promotions,” Journal of Marketing Research, 2002 (with K. Nakamoto and A. Rao).

Carrie M. Heilman

“Segmenting Consumers Using Multiple-Category Purchase Data,” International Journal of Research in Marketing, 2002 (with D. Bowman). Finalist, 2002 International Journal of Research in Marketing Best Paper Award.

Carrie M. Heilman

“Entry into the Aero Engine industry by East Asian Companies,” , 1999. In 1999, Dr. Roberts completed his doctoral program at Cranfield University with this thesis.

“The Japanese Civil Aero Engine Industry: Will It Challenge the Western Hegemony?” , Eastern Academy of Management Conference, 1997 Dublin, Ireland (with R. Singh)

“Civil Aero Gas Turbines: Some Aspects of Technology and Strategy,” , 1996. The First International Aerospace Technomart Conference, Seoul, Korea Aerospace Industries Association (with R. Singh).