Professor Gregory’s research focuses on novel phenomena related to digital innovation and the transformation of incumbent firms in the context of digital business strategy. His research has appeared in MIS QuarterlyInformation Systems Research; and other high-quality outlets. He was awarded the Best Reviewer Award from Information Systems Research in 2017 and the prestigious Early Career Award from the Association for Information Systems in 2016, among other awards. He serves as associate editor for Information Systems Research and Journal of the Association for Information Systems. He is also a founding member and currently serves as president-elect of the AIS SIG DITE (Digital Innovation, Transformation, and Entrepreneurship), and he serves as assistant vice president of indexing and publications for the Association for Information Systems.

Professor Gregory joined McIntire in 2019, teaching "Product and Project Management" as well as "Digital Transformation." Previously, he was an Assistant Professor of Information Systems at IESE Business School (Spain), where he taught digital innovation and transformation across the MBA and international executive levels.