Dean C. Roberts

Visiting Lecturer
Management
Education: 
Ph.D., Thermal Power, Cranfield University, England
B.Sc., Mechanical Engineering, Coventry University, England
Areas of Expertise: 
Global business
Innovation and technology management
Industry entry barriers
Industrial policy
Marketing
Quantitative analysis
Professional Activities: 

Dr. Roberts teaches the undergraduate course “Manufacturing in the Global Economy.”

Dr. Roberts has worked for Rolls-Royce for 30 years. He is involved in researching, analyzing, and the selling of new initiatives to senior management within the aerospace company. Functionally, he has worked in corporate development, sales, marketing, and engineering departments. He is an experienced forecaster familiar with capital budgeting, risk assessment, and strategy formulation and its articulation.

Currently, he is involved in the strategy development for Rolls-Royce’s global Civil Small and Medium Engine business unit, which is based in Berlin. Prior to his current role in the United States, he worked in the company headquarters’ Corporate Development department in the United Kingdom. He has prepared material for board strategy meetings and written the competitors section of the company’s corporate strategic plan.

In 2010, Dr. Roberts was invited to become a member of the General Aviation committee of the Transport Research Board, a division of the National Research Council. In 2012, he was a panel member at the Federal Aviation Authority (FAA) market forecast conference and a guest speaker at the National Business Aviation Association (NBAA) conference on Business Aircraft Transactions. He was also a panel speaker at the Corporate Jet Finance Americas Conference in Miami in September 2013.

Dr. Roberts has presented on strategy themes at the University of Virginia, Villanova University, Indiana University, Cranfield University, England, and the Science and Technology Policy Research Unit at Sussex University, England. He has also lectured on strategy to several internal management courses run by Rolls-Royce.

His association with the McIntire School began in 2004 with his engagement in the Integrated Core Experience (ICE) program. With faculty, he is involved in ICE’s annual Rolls-Royce project. In 2011, and 2012 he was an Executive-on-Grounds for the M.S. in MIT course. In December 2015, Dr. Roberts became a board member of the charity VirginiaFIRST, which seeks to encourage youngsters' interest in science, technology, engineering, and mathematics (STEM) by facilitating robot design, development, and competitions in Virginia, Maryland, and the District of Columbia.

Selected Publications:

Entering the Civil Aircraft Industry: Business Realities at the Technological Frontier, 2017. In this book, Dr. Roberts provides an insider’s perspective of the industry, drawing on his more than 30 years of experience and interest in all aspects of the field.

“USITC Investigation No. 332‐526, Business Jet Industry: Structure and Factors Affecting Competitiveness, Submission by Rolls‐Royce North America,” , 2011. Dr. Roberts wrote the Rolls-Royce formal input to the U.S. International Trade Commission (USITC) investigation into the competiveness of the business jet aircraft industry.

“Entry into the Aero Engine industry by East Asian Companies,” , 1999. In 1999, Dr. Roberts completed his doctoral program at Cranfield University with this thesis.

“The Japanese Civil Aero Engine Industry: Will It Challenge the Western Hegemony?” , Eastern Academy of Management Conference, 1997 Dublin, Ireland (with R. Singh)

“Civil Aero Gas Turbines: Some Aspects of Technology and Strategy,” , 1996. The First International Aerospace Technomart Conference, Seoul, Korea Aerospace Industries Association (with R. Singh).