Martin J. Yudkovitz

Visiting Lecturer
Marketing

Yudkovitz
+1 646-415-0019
Education: 
J.D., Columbia University School of Law
B.A., Rutgers University
Areas of Expertise: 
Innovation
Media
Management
Leadership
Professional Activities: 

Until his recent retirement, Mr. Yudkovitz was a long-time corporate executive at The Walt Disney Company and NBC, most recently serving as Head of Strategic Innovation at Disney.  He previously held numerous senior positions in media, including President of NBC Business Development and Corporate Strategy, Founder and President of NBC Digital Media, and President of DVR pioneer TiVo.

He was the chief architect of the partnership with Microsoft that formed MSNBC, was part of the core founding team that created CNBC, was founder of the Disney Accelerator program, and won an Emmy for his work on the 1992 Barcelona Olympics.

Mr. Yudkovitz teaches "Introduction to the Business of Media" at McIntire, a course analyzing the business dynamics of each major sector of the media industry, focusing on the role disruptive transformation has played in the history and current day conduct of the industry.  He also serves as a Dean's Fellow at the Darden Graduate School of Business and as a Senior Fellow at Duke University's Coach K Center for Leadership and Ethics.