As participants in the Integrated Core Experience (ICE), third-year McIntire students learn how to shift gears from academic-style writing to business-appropriate writing and speaking. They learn how to construct clear and effective emails, memos, and reports and practice making compelling presentations both as individuals and in groups. All communication assignments are integrated into the curriculum, working in complement with students’ acquisition of key skills in strategy, information technology, marketing, organizational behavior, finance, and quantitative analysis.
The fall semester of ICE places heavy emphasis on management communication skills within an organization, with the semester’s final project involving the production of a professional-level written report and group presentation given to an audience composed of visiting executives, faculty members, and peers.
In the spring semester, the emphasis shifts to corporate communication. Students learn how firms communicate strategically during mergers and acquisitions and when entering an emerging market. Coursework includes composing proposals, broadcasting webinars, creating slide decks, and defending positions in management meetings.