Certificate in Business Fundamentals | UVA McIntire School of Commerce
Professor White with MBI

Certificate in Business Fundamentals

The McIntire Business Institute's Certificate in Business Fundamentals is an intensive, high-value program that delivers a world-class business curriculum in an abridged version designed especially for liberal arts and science students. This outstanding program provides sound preparation for careers in any industry or to pivot into business, and may also serve as a useful first step in exploring post-graduation business studies.

Who It's For

Undergraduates, graduate students, or professionals who are working toward or have their undergraduate degree in liberal arts or science or a graduate degree in a non-business field

Format

Online, academic year, or summer residential

Curriculum

The Certificate in Business Fundamentals curriculum has been carefully crafted to provide students with foundational knowledge in four key areas of business: accounting, finance, management, and marketing. 

The accounting portion of the program covers such critical skills as reading and analyzing annual reports, creating and maintaining a balance sheet, and measuring income and recording transactions via income and cash flow statements. Sample topics include building financial statements, transaction analysis,  and owner’s equity.
 
The finance material focuses on how managers make investment and financing decisions, together with the fundamentals of financial mathematics. Students also learn how to analyze financial statements using Microsoft Excel, and how all of these tools and concepts can be used in personal financial planning. Sample topics include financial statement analysis, capital budgeting, and personal financial planning.
 
The Certificate in Business Fundamentals management content offers invaluable lessons in business strategy and organizational behavior, with particular attention given to the relationship between the organization and the manager. Topics of instruction include the importance of an organization’s value proposition, business strategies, and competitive positioning. Sample topics and courses include competitive business strategy, building effective teams, and entrepreneurship.
 
Finally, in the marketing portion of the program, students will be exposed to such essential concepts as the marketing mix and consumer decision-making process, and will come to understand key factors influencing consumers’ purchasing decisions. The marketing segment is designed to ensure that students attain a firm understanding of the demands of the marketplace and how companies can position their products for success.  Sample topics and courses include market segmentation, targeting and positioning, pricing strategy, and integrated marketing communications.

Special Topics

The program introduces a host of practical skills — from personal finance to the use of Excel to evaluate and present data — that students can immediately apply to their academic and professional work. In addition, MBI’s career counseling service offers one-on-one coaching to help participants prepare their resumes and hone their interviewing skills.

For More Information

Email Ashley Robinson, mbi@comm.virginia.edu​​​, or call 434-924-0719.

Important Dates

Academic Year
Offered August - April in Charlottesville. A popular choice for UVA students and returning professionals​; meets Fridays, 11 a.m. - 1:45 p.m.
The 2018-2019 program runs from Aug. 31, 2018, to April 26, 2019.
Program applications are due Aug. 17, 2018.  Scholarship Applications are due July 30, 2018.

Summer Residential
Offered mid-May to late June in Charlottesville, with approximately 100 students from colleges and universities around the world. Meets Monday - Friday, 9 a.m. - 3:45 p.m.
The 2019 program is projected to run from May 28, 2019, to June 28, 2019.

Online​
A 15-week, accelerated online business certificate program ideal for students unable to attend in-classroom sessions, recent grads, and working professionals. Three start dates: January, May, and August.
The 2018 fall online session runs Aug. 19, 2018, to Dec. 22, 2018.
The 2019 spring online session runs Jan. 6, 2019, to May 18, 2019.
The 2019 summer online session is projected to run May 19, 2019, to Sept. 15, 2019.

Applications are due by the first day of the program. Scholarship deadlines are due one month prior to the first day of the program.