From advertising and analytics, to sales and brand management, marketing positions these days come in many shapes and sizes. For students aspiring to work in the field, McIntire’s Careers in Marketing Forum helps to make sense of it all by providing essential information from those who have made marketing their lives. Experienced veterans and recent McIntire graduates-turned-professionals alike will bring their expertise to Rouss & Robertson Halls for Commerce Career Services’ 2018 edition of the two-day event Sept. 27 and 28. Attendees will benefit from the panelists’ invaluable, practical advice on subjects ranging from creating value for consumers to navigating the diverse opportunities for potential employment.
Automation, and its increasing presence, may have its detractors, but according to an ongoing study by the McIntire School of Commerce’s Center for Business Analytics (CBA) and market research company Ipsos Public Affairs, Americans are becoming more optimistic about its use.
Heidi Connal is a visionary adviser whose expertise extends across many aspects of strategic and organizational analysis. As such, she’s also very much attuned to emotions, understanding them, and being aware of how greatly they can impact life in the workplace. She has had her share of overwhelming feelings and life-altering difficulties. She refers back the day when her life changed forever—Feb. 17, 2003—when her husband died suddenly. Since that tragic time, Connal has taken extraordinary pains to find space for happiness and work for "extraordinary corporations and the leaders" that helped her to find herself again, expand her knowledge and experience, become a strong and empathetic leader, joyfully travel, and build a life that feels fully lived. That empathy led her toward a career as an executive coach.
Two recent McIntire graduates are embarking on a one-year program to pursue their entrepreneurial passions. Chosen for HackCville’s Elliewood Fellowship, Yash Tekriwal (McIntire ’18, Engineering ’18) and Andy Page (McIntire ’18) are part of the select inaugural group launching HackCville’s initiative to give grads a path to start ventures in Charlottesville.
Each year, a once-in-a-lifetime opportunity is offered to a highly qualified McIntire graduate: the Lenox-Conyngham Scholarship. The award provides a graduating Commerce student with admission to a one-year master of philosophy program at the United Kingdom’s University of Cambridge. Valued at over $85,000 USD, the scholarship allows a recent McIntire graduate to study abroad full time, choosing from over 40 different degree programs at Cambridge.
Providing real-world insights on AI, automation, and customer analytics and vital information about stimulating careers in data, industry experts met at McIntire for the fifth annual Business Analytics Colloquium Friday, Sept. 7. Hosted by the Center for Business Analytics (CBA), the event welcomed corporate partners from key players in the field, such as Joanna Bergeron (A&S ’98, M.S. in MIT ’03) and Ben Harden from technology and management consulting firm CapTech.
Technology continues to shape every aspect of our lives and is reinventing the nature of how we work at a frantic pace. With all of these constant changes impacting business, how can students launching their careers ready themselves for more inevitable disruption while proving to potential employers that their skills make them highly capable candidates? With these big questions in mind, McIntire’s Commerce Career Services has designed Business Careers in Tech. Taking place Sept. 5 in Rouss & Robertson Halls, the panel discussion event welcomes alumni working in some of the most well-known and transformative companies of our time.
Many thanks to our alums for participating in the McIntire School’s first alumni survey! Your responses are important to us and will inform how we engage and communicate with our alumni, as well as help us in our ongoing efforts to continually enhance the value of your degree.