What happens when major global brands like Starbucks resolve to share their beliefs on controversial social and political issues? Marketing Professor Jeffrey Boichuk teamed up with colleagues at Darden to examine how the industry-changing coffee company and other massive consumer-facing corporate entities are making their values known—for better or worse.
Trend-setting, memorable, and affordable: That’s how Towne & Reese Co-Founder and McIntire alum Christi Pack (McIntire '01) describes her company’s popular accessories. Her success story dates back to her time at McIntire, concentrating in Marketing and Management while she completed McIntire’s innovative undergraduate program.
Through a first-of-its-kind partnership between its renowned business schools, the University of Virginia will begin offering a new Master of Science in Business Analytics (MSBA) degree in late summer 2018, pending approval from the State Council of Higher Education for Virginia.
McIntire’s Dean Carl Zeithaml is on the move. As the School strengthens its global programs and deepens its international alumni connections, he maintains an active travel schedule. This January brought him to India, where he made stops in Delhi and Mumbai to speak with alumni, parents of current and prospective students, and important partners of the growing McIntire community. We caught up with three alumni living and working in India that Zeithaml saw on his trip, and spoke to them about the unique opportunities and challenges that make the country a hotbed of entrepreneurship and technological innovation.
An enthusiastic diver since elementary school, McIntire third-year Kylie Towbin (McIntire ’19) recently made a huge splash when she broke UVA’s diving record.
A U.S. Marine Corps veteran who served in Afghanistan and Jordan, Thomas Hawrysz (A&S ’17) has relied on his strong resilience and personal discipline to help him succeed. As evidenced by his recent choices, this MBI student continues to challenge himself, learning to thrive in new situations.
IT Professor Suprateek Sarker is the recipient of an AIS Fellow Award, one of the Association for Information Systems’ most prestigious awards honoring extraordinary individuals in the information systems community.
Personal Finance Lecturer Dorothy Kelly reveals the biggest mistakes people make when shopping for a cash-back credit card in a recent WalletHub story titled “Cash Back Credit Cards.”