How important is marketing during the earliest phase of a customer’s relationship with a firm? McIntire Professor Irina Kozlenkova recently explored the question in “Multichannel Customer Onboarding,” part of the Marketing Science Institute (MSI) Working Paper Series.
For students in UVA McIntire’s M.S. in the Management of Information Technology, the 15 available seats in the program’s study-abroad course are a hotly sought commodity, with good reason.
Dedicated to contributing and sharing new knowledge across the professional services industry, the PricewaterhouseCoopers Center for Innovation in Professional Services hosted a notable schedule of events throughout the spring 2019 semester.
After UVA’s exciting win in the NCAA Men’s Basketball National Championship game, the Hoos Men's Lacrosse team joined the party by winning the NCAA final May 27 with a 13-9 victory over Yale.
Recent McIntire graduates Jyotika Chandhoke (McIntire '19), Anant Das (McIntire '19), and Zane Homsi (McIntire '19) were named to business education website Poets&Quants’ 2019 Best & Brightest list.
McIntire congratulates the team of Yuri Choi (McIntire '20), Marika Gutzman (A&S '20), Emily Yuhas (A&S '20), and Sarah Zhou (Engineering '21), who won Bain & Company’s Third Annual Women’s Case Competition, which took place April 26, 2019.
Yes, he loves Norwegian summers, when the sun never sets.
ABC’s “Shark Tank” show has seen many unusual things, but Sunday marked the first time a live bat made it onto the set. That was thanks to McIntire alum Christopher Rännefors and his business partner, Harrison Broadhurst, who went on the show to pitch their business, BatBnB, to five prospective investors, or “sharks”: Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary.