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McIntire Dean Carl Zeithaml Joins Distinguished UVA Delegation at Grand Opening of University’s China Office

May 2015
James H. Aylor, Carl Zeithaml, Ian Baucom, Billy K. Cannaday Jr.

McIntire Dean Carl Zeithaml joined a delegation of top UVA administrators, leading faculty members, and distinguished alumni and friends as the University marked the official opening of its office in Shanghai, China, March 6 and 7, 2015. The two-day celebration, which included a high-level conference on China’s rapid urbanization as well as a formal gala event, kicked off 12 months of comprehensive academic and engagement programming collectively titled “The Year of UVA Opening in China.”

In addition to Zeithaml, the UVA delegation included School of Engineering & Applied Science Dean James H. Aylor, College and Graduate School of Arts & Sciences Dean Ian Baucom, Vice Provost for Academic Outreach and School of Continuing and Professional Studies Dean Billy K. Cannaday Jr., Executive Vice President and Chief Operating Officer Patrick D. Hogan, and Vice Provost for Global Affairs Jeffrey W. Legro. A list of the full delegation can be viewed on the UVA Global website.

Strong Partnerships

Zeithaml says the celebratory events are indicative of the University’s commitment to establishing enduring relationships with China’s outstanding academic and business institutions.

“China is not only a powerful player in the world economy, but a critically important partner in the provision of a first-rate global business education,” says Zeithaml, noting that McIntire offers semester-long exchange programs with Peking University and Hong Kong University of Science & Technology, along with 15 other leading institutions around the world.

In addition, he points out, McIntire undergraduate students have a number of opportunities to take high-value, intensive short courses in China and Hong Kong, and the M.S. in Commerce Program’s East Asia Global Immersion Experience visits Beijing, Shanghai, and Hong Kong, along with other key Asian cities. Some 61 Chinese undergraduate students and 28 graduate students are currently studying at McIntire, and McIntire’s Chinese-student population has been recognized for its significant contributions to the School and University through the leadership of such influential student organizations as the Mainland Student Network and Smart Woman Securities.

“Our hope is that UVA’s establishment of a formal presence in China will help to foster and strengthen mutually beneficial academic and corporate partnerships, exchange programs, and collaborative research projects, as well as to raise the profile of the University and its outstanding schools and programs,” says Zeithaml, whose further remarks on the American university system were widely quoted in the Chinese print media.

Zeithaml, who has 25 years of experience teaching, educating executives, and consulting in China, also serves on the International Advisory Board of Lingnan (University) College, Sun Yat-sen University in Guangzhou, China. In addition, he has published his research on global strategy issues in leading academic and professional journals, and has co-authored several cases focused on firms in China and Southeast Asia.

Reaching Out

Zeithaml says the University’s strengthened presence in China will also help to more fully engage its important and expanding population of alumni in the region. “As China’s global influence continues to grow, the establishment and maintenance of strong ties with our Asian and Asia-based alumni are critical to the University’s continued success in a competitive global educational context,” Zeithaml says. “Our alumni serve as invaluable ambassadors to—and experts in—this dynamic and influential region of the world.”

The opening of the new China office holds great promise, Zeithaml says. “On behalf of the McIntire School of Commerce, we look forward to expanding and strengthening our existing high-value partnerships in China, and to welcoming new academic and corporate partners, friends, and alumni into the global McIntire community.”

Read UVA Today to find out more about the opening of UVA’s new China office.