Long an outstanding resource for college students, recent graduates, and working professionals seeking key career-boosting business competencies, the 34-year-old McIntire Business Institute (MBI) has seen dramatic growth in applications and enrollment during the past year.
“With the program’s 2016 six-week summer course experiencing a 79 percent increase in applications over last year, and the spring 2016 session of our 15-week online course experiencing a 142 percent increase in enrollment over last year, 2016 has been a watershed year for the MBI program,” says McIntire Finance Professor Mark White, who serves as the program’s director. In addition, White says, the program’s academic year course offering will add a second section in 2016-2017, in an effort to meet increased demand. “We’re incredibly excited that so many students and professionals are recognizing—and choosing to take advantage of—the tremendous value offered by this high-quality program,” White says.
MBI delivers a comprehensive, world-class business curriculum in an abridged version designed especially for non-business students; areas of study include accounting, finance and Excel, marketing, and management. Delivered by McIntire’s outstanding faculty members, the program provides sound preparation for careers in business and industry, and may also serve as a useful first step in exploring post-graduation business studies. The program is available in three formats: a six-week summer course; a 15-week online course, offered in spring, summer, and fall; and an academic year-long course meeting Friday afternoons.
White says he is especially pleased to report that the program, long composed almost exclusively of UVA students and recent graduates, is increasingly drawing students from a range of colleges and universities, with the ratio of UVA to non-UVA students in the program’s summer session shifting from 75/25 to nearly 50/50. “We are thrilled to see the word getting out about MBI,” says White. “The program has so much to offer liberal arts and science students, and students from a range of schools enrich everyone’s learning experience by bringing a valuable diversity of perspectives and experiences to the classroom.”
Growth in the academic-year program has been bolstered by Charlottesville-area businesses seeking to enhance their employees’ business knowledge and capabilities, and growth in the online program is due in part to returning military personnel seeking to gain critical business competencies as they reenter the work force. White says awareness of the program has increased as a result of a well-executed digital marketing campaign, the formation of partnerships with strong liberal arts institutions such as Hampden-Sydney, and an increased number of face-to-face recruiting trips to college campuses.
Critically, White points out, the program has experienced a simultaneous uptick in the number of companies and organizations seeking to recruit its students, with companies such as Oracle and RedVenture recently organizing MBI-specific recruiting events.
“MBI offers a terrific business toolkit that’s relevant to virtually every industry, and that offers tremendous value to ambitious businesspeople at any stage of their career,” White says. “We are very pleased to see the program making a difference in the lives and careers of so many people.”