GCOM 7674 Doing Business: EU

This course covers the global non-market environment of the internationalized firm, with a special focus on Europe. First, we cover the geopolitical dynamics as the overarching trends in a globalized economy. We then cover the European economy. The European Union, its politics, and institutions are introduced before focusing on lobbying at the EU level. This course is provides an introduction to non-market strategy at an international level.