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Spring Symposium -- COMMTalks: Ideas. Inspiration. Impact.

Friday, April 28, 2017
9 a.m. - 11:30 a.m.
Old Cabell Hall Auditorium


The McIntire School of Commerce will hold its 2017 Spring Symposium April 28, featuring a series of 10 dynamic microlectures from faculty members.

Titled "COMMTalks," the back-to-back, short-format presentations will showcase a compendium of groundbreaking scholarly research and fresh insights into the McIntire experience.

The event will also showcase the innovative ways McIntire is preparing its students for successful careers and to serve as a new generation of global business leaders, with presentations on the School’s initiatives in entrepreneurship, growing digital curriculum, use of design thinking, and emerging online course offerings.

Register to attend here.

Welcome Remarks

Carl P. Zeithaml, Dean, McIntire School of Commerce

Neuromarketing in Entertainment and Beyond

Natasha Zhang Foutz, Associate Professor of Marketing

Health Analytics and the Stroke Belt

Ahmed Abbasi, Associate Professor of IT, Murray Research Professor, and Director of the Center for Business Analytics

Proactivity: What It Means and How It Matters

Thomas S. Bateman, Professor of Management, Bank of America Eminent Scholar, and Director of McIntire’s Leadership Minor

Inflation Opinions in Bond Markets

Michael Gallmeyer, Professor of Finance

The Human Firewall

Ryan Wright, Associate Professor of IT

The "Glass Cliff" and Consumer Perceptions of Corporate Crises 

Amanda P. Cowen, Associate Professor of Management and William Stamps Farish Professor of Free Enterprise

Introduction to the McIntire Experience

Carl P. Zeithaml, Dean, McIntire School of Commerce

Taking off the Training Wheels: Educating the Innovative Mind at the Galant Center

Eric Martin, Director of the Galant Center for Entrepreneurship

Designing Your Life: How We Use Design Thinking at McIntire

Ryan Nelson, Associate Dean for the Undergraduate Program, Professor of IT, and Director of the Center for the Management of Information Technology

Creating Time and Space: Emerging Online Course Offerings at McIntire

Roger Martin, Associate Dean for Academic Innovation, Associate Professor of Accounting, and Director of McIntire’s M.S. in Accounting Program

Navigating the Digital Ocean: Digital Marketing at McIntire

Nicole Votolato Montgomery, Associate Professor of Marketing and C. Coleman McGehee Professor of Commerce