Professor Mittal’s research is aimed at understanding consumer behavior and decision making by integrating insights from human development and behavioral ecology. His current research focuses on exploring the effects of stressors and early-life environment on consumers’ judgments and decisions such as those related to health and personal finances. Before joining McIntire, Professor Mittal was a faculty member at Mays School of Business at Texas A&M University, where he taught consumer behavior to undergraduate and M.S. students. He has published in such journals as Journal of Consumer Research; Journal of Personality and Social Psychology; Journal of Consumer Psychology; and Journal of the Academy of Marketing Science, among others.