The McIntire School of Commerce’s Center for Business Analytics (CBA) is a nexus for the focused exploration of data and its application to inform business decisions through academic research, curriculum innovation, and scholarly and professional outreach.

The CBA organizes high-level workshops, engages in predictive analytics research, performs local community outreach, enhances McIntire curriculum, and supports student clubs and research opportunities. Additionally, the Center partners with corporate sponsors to provide strategic recommendations, analyze trends, and support faculty scholarship.