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Center for Business Analytics
About Us
Excellence in business analytics is critical to remaining competitive in today’s higher education environment. The mission of McIntire's Center for Business Analytics is to bring together the best of industry and academic expertise, while establishing the School as a leader in business analytics education, research, and professional innovation.
Center Scholars
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Advisory Board
Roberto Andrade (M.S. in Business Analytics ’19)
Director of People Analytics and Workforce Strategy, Meta
Roberto Andrade is Director of People Analytics and Workforce Strategy at Meta. He leads a team working with data to provide evidence based solutions to attract and make people successful at their jobs.
Peter Carr (McIntire ’89, M.S. in MIS ’00)
Principal, CapTech Consulting
Peter Carr is a Principal at CapTech Consulting. He is the founder of CapTech's Data and Analytics Practice Area and a thought leader in the areas of data management, data governance, and data privacy.
Michael C. Foroobar (McIntire ’07)
Global Director, Ads Measurement Solutions, Google
Michael Foroobar is the Global Director of Ads Measurement Solutions at Google. In his role, Foroobar and his team are responsible for ensuring Google’s measurement products meet the needs of advertising customers with performance marketing objectives.
Casey Fram (M.S. in Business Analytics ’21)
Senior Inside Sales Manager, Lenovo
Casey Fram is a passionate Senior Sales Manager with 10 years of experience at Lenovo across healthcare, public sector, and corporate verticals.
Carson Green (A&S ’09, M.S. in Commerce ’10)
Associate Partner, McKinsey & Company
Carson Green is an Associate Partner at McKinsey & Company, where he serves retail clients on growth strategy, merchandising excellence, and customer analytics topics.
Kevin Greene (McIntire ’97)
Chief Executive Officer, Redwood Software
Kevin Greene is the CEO of Redwood Software, a private equity-backed enterprise automation software leader. Greene brings more than 25 years of enterprise software leadership experience as an operator, board member, investor, and investment banker working with breakthrough technology companies.
Alyssa Guo (McIntire ’08)
Vice President, Data Science and Analytics, Afiniti
Alyssa Guo serves as the Vice President of Data Science and Analytics at Afiniti, where she is responsible for the data operations using Afiniti's proprietary pairing technology to drive measurable results for its clients in the call center space.
Zane Homsi (McIntire ’19)
Product Manager, LinkedIn
Zane Homsi is a Product Manager at LinkedIn, based in San Francisco, CA. His experience working in technology has touched consumer, enterprise, and platform products.
Serena Patel (Engineering ’15, M.S. in Business Analytics ’19)
Data Strategist, Slalom Consulting
Serena Patel is a Data Strategist for Slalom Consulting, a modern consulting firm focused on strategy, technology, and business transformation globally.
Mark Polyak
President, NA Analytics, Ipsos
Mark Polyak is a President, North America Analytics. In this role he is responsible for driving strategic growth of the Ipsos analytics-based solutions and products as well as client and thought leadership.
Gautam Puranik
Head of Business Strategy and Analytics and Chief Data Officer, CarMax
Gautam Puranik joined CarMax in May 2015 as Vice President, Marketing & Analytics and was promoted to his current role in February 2020. He drives strategy and analytics for Product, Sales, Operations, Logistics, and HR, with continued involvement in marketing.
Amanda Richardson (McIntire ’01)
CEO, CoderPad
Amanda Richardson is CEO of CoderPad, the leading software platform for evaluating technical talent. She is a chief executive with extensive experience in product management and strategy, having helped to scale multiple technology startups to hundreds of millions of dollars in revenue.
Nancy Smith
Founder, President, and CEO, Analytic Partners
Nancy Smith is Founder, President, and CEO of Analytic Partners. Smith began her career as a brand marketer, and identified a market need for better data analytics to drive enterprise growth.
Michelle Snyder (McIntire ’92)
Senior Director/Team Lead, U.S. Oncology Portfolio Acceleration/Commercial Effectiveness, Pfizer
Michelle Snyder has been with Pfizer for over 19 years and currently is a member of the U.S. Oncology Leadership Team within the Biopharma Business. She is responsible for insight generation and innovation across Pfizer's Oncology portfolio.
Don Vu (McIntire ’98)
Vice President and Chief Data Officer, Northwestern Mutual
Don Vu is a technology expert, change agent, and high-EQ executive leader with 20+ years driving transformation and innovation across multiple trillion-dollar industries and highly complex environments.