Professor Li’s research interests relate to artificial intelligence and big data analytics, with applications in search engine, recommender system, healthcare, behavioral ontology learning, consumer behavior, platform strategy, and public policy making. She is currently teaching big data and business analytics courses at the undergraduate, graduate, and executive program levels. Before joining the McIntire School, she was a Scientist at Microsoft, where she proposed and implemented several large-scale machine learning solutions for numerous Microsoft products such as Xbox One, Windows 8 Search Charm, Windows Phone App Store, Cortana, and Bing Entity Search.
Professor Li’s research has been published in MIS Quarterly; Information Systems Research; Journal of Marketing; Strategic Management Journal; and Journal of Management Information Systems. She has also presented her work at several national and international conferences, top IT companies, and leading business schools. While pursuing her Ph.D., she taught several courses pertaining to data mining and business analytics, and received a teaching award for her Business Intelligence course at Colorado’s Leeds School of Business. She is a member of the Association for Information Systems and the INFORMS (Institute for Operations Research and the Management Sciences).