Professor Davis’ research interests include the psychological underpinnings of consumer behavior; pricing and promotion effects; as well as the effects of alliteration, homophones, and other aspects of language on consumer judgments.
Professor Davis joined McIntire in 2016. Previously, he was an Assistant Professor of Marketing at the University of Miami (Florida), where he taught Principles of Marketing at the undergraduate and graduate levels. Professor Davis recently received the American Marketing Association’s Retail and Pricing SIG Emerging Scholar Award. Before his graduate work at Virginia Tech, Professor Davis worked as a Category Analyst at Advantage Sales & Marketing. He also worked as an engineer in the automotive and pharmaceutical industries. His research as appeared in Journal of Consumer Research; Journal of Retailing; Current Opinion in Psychology; and Judgment and Decision Making.