Maggie Mengqing Zhang Ph.D.’s research lies at the intersection of generative AI, social media, and digital platforms. She studies how emerging digital technologies shape individual behavior, platform dynamics, and societal outcomes, with the goal of generating actionable insights for platform design and technology governance. Methodologically, her work integrates machine learning, causal inference, econometric modeling, and experiments, providing evidence-based guidance on how emerging technologies can be implemented more effectively and responsibly.