

Jing Gong
Associate Professor of Commerce
- fnh9zj@virginia.edu
- Rouss & Robertson Halls 322
- Ph.D., Information Systems and Management, Carnegie Mellon University
- B.M., Information Management and Information Systems, Tsinghua University, China
McIntire’s innovative specialized business graduate degrees and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led programs provide key business skills and fluency in many business areas.
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through seven active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
McIntire’s innovative specialized business graduate degrees and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led programs provide key business skills and fluency in many business areas.
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through seven active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
Professor Gong’s research focuses on empirical models to analyze firm and consumer behavior in online markets, with primary focuses in the areas of electronic commerce, digital marketing, two-sided online markets (peer-to-peer platforms), and IT labor. Her research uses interdisciplinary approaches such as econometrics, Bayesian statistics, structural modeling, field experiment, and text analytics. Her work has appeared in journals including Information Systems Research; MIS Quarterly; The Accounting Review; Journal of Management Information Systems; and Journal of Retailing, as well as several major conferences and workshops. She received Best Student Paper Award at CIST 2014 and Best Paper Award Nomination at CSWIM 2015.
Professor Gong currently teaches Business Analytics courses. Before joining the McIntire School, she was a faculty member in the College of Business at Lehigh University and the Fox School of Business at Temple University.