Professor Gong’s research focuses on empirical models to analyze firm and consumer behavior in online markets, with primary focuses in the areas of electronic commerce, digital marketing, two-sided online markets (peer-to-peer platforms), and IT labor. Her research uses interdisciplinary approaches such as econometrics, Bayesian statistics, structural modeling, field experiment, and text analytics. Her work has appeared in journals including Information Systems Research; MIS Quarterly; The Accounting Review; Journal of Management Information Systems; and Journal of Retailing, as well as several major conferences and workshops. She received Best Student Paper Award at CIST 2014 and Best Paper Award Nomination at CSWIM 2015.
Professor Gong currently teaches Business Analytics courses. Before joining the McIntire School, she was a faculty member in the College of Business at Lehigh University and the Fox School of Business at Temple University.