"Leveraging Analytics to Produce Compelling and Profitable Film Content," Special Issue of The Economics of Filmed Entertainment in the Digital Era, Journal of Cultural Economics, forthcoming 2020 (with R. Behrens, et al.).
“MobiAmbulance: Optimal Scheduling of Emergency Vehicles in Catastrophic Situations Leveraging Large-scale Consumer GPS Location Data,” ICCCN, 2019 (with Yan L. et al.).
“The State of New Product Design and Forecasting Research: Recent Developments and Future Directions,” Handbook of New Product Development Research, P. Golder and D. Mitra (eds.), 2018 (with V. R. Rao).
“Entertainment Marketing,” Foundations and Trends in Marketing, 2017.
“The Role of Network Embeddedness in Film Success,” International Journal of Research in Marketing – Special Issue on the Entertainment Industry, 2016 (with G. Packard, A. Aribarg, and J. Eliashberg).
“Functional Response Additive Model Estimation with Online Virtual Stock Markets,” Annals of Applied Statistics, 2015 (with Y. Fan, G. James, and W. Jank).
“Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline,” Marketing Science, 2014 (with D. Schweidel and R. Tanner). Lead article; also featured in ISMS press release and Forbes.
"Dynamic Effectiveness of Advertising and Word-of-Mouth in the Sequential Distribution of New Products," Journal of Marketing Research, 2012 (with N. Bruce and C. Kolsarici).
“Pre-Release Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets,” Marketing Science, 2010 (with W. Jank).
"Category-Based Screening in Choice of Complementary Products," Journal of Marketing Research, 2009 (with A. Aribarg).