Professor Foutz’s teaching and research focus on media entertainment marketing and marketing analytics. She utilizes empirical data, econometrics, statistics, and machine learning methods to study consumer behavior and firm strategy.
Professor Foutz’s research has been published in various books and leading journals, including Journal of Marketing Research and Marketing Science. She has taught core marketing management, choice modeling, and entertainment marketing at the undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of the Management Science Meritorious Service Award and a number of teaching awards, including the All-University Teaching Award at the University of Virginia.