Professor Foutz teaches and researches in the area of media and entertainment marketing. In particular, she studies consumers’ choices and firms’ new product and media advertising strategies in the entertainment industries, such as the motion pictures, television, and sports. She uses empirical data collection and econometric and statistical methods in her research.
Professor Foutz’s research is published in Journal of Marketing Research; Marketing Science; Handbook of Business; Finance and Management Sciences; and other refereed outlets. She also reviews for leading marketing and statistical conferences and journals and received the Management Science Meritorious Service Award. She has chaired sessions and presented research at numerous international conferences. Professor Foutz has taught marketing management, choice models, and entertainment marketing at undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of several teaching awards, including the All-University Teaching Award at the University of Virginia.