Professor Foutz is an expert in AI-powered entertainment marketing and mobile marketing. Her research leverages big data through machine learning and econometric, statistical, and experimental methods. Her work is featured in books and top-tier journals, and she serves as an area editor and editorial board member for several academic publications. 

Professor Foutz teaches marketing analytics, entertainment marketing, marketing management, and marketing models across undergraduate, MBA, EMBA, and PhD programs. She has received numerous honors for her research, teaching, and service, including Best Paper Awards, the Mallen Award for Lifetime Contribution to Motion Picture Studies, the UVA Outstanding Researcher Award, the Best Area Editor Award, the Meritorious Service Award, the Springer Nature Author Service Award, and the UVA All-University Teaching Award.