Professor Foutz’s teaching and research is focused on digital media, entertainment marketing, and marketing analytics. She analyzes large-scale data using econometrical, statistical, and machine-learning methods to understand consumer behaviors and advise firm strategies.
Professor Foutz’s research has been published in various books and leading journals, including Journal of Marketing Research and Marketing Science. She has taught marketing management, marketing models, and media entertainment marketing at the undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of a number of service awards, research awards, and teaching awards, including the Mallen Award for Lifetime Published Scholarly Contributions to Motion Picture Industry Studies and the University of Virginia All-University Teaching Award.