Professor Foutz’s teaching and research is focused on digital media, entertainment marketing, and business analytics. She studies consumer behavior and firm strategy by analyzing large-scale data using econometrical, statistical, and machine-learning methods.
Her research has been published in books and leading journals, such as Journal of Marketing Research and Marketing Science. She has taught big data and marketing analytics, entertainment marketing, marketing management, and marketing models at the undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of several research, teaching, and service awards, including the Mallen Award for lifetime published scholarly contributions to motion picture industry studies and the University of Virginia All-University Teaching Award.