William J. Kehoe

William F. O'Dell Professor Emeritus
Marketing

William J. Kehoe
+1 434-924-7045
Office: 
381
Education: 
D.B.A., Business Administration, University of Kentucky
M.B.A., Business Administration, Xavier University
M.A., Economics, Marshall University
A.B., Economics, University of Cincinnati
Areas of Expertise: 
Marketing
Marketing management
Global business
Global marketing
Ethics in business/ethics in marketing
Price strategy
Aviation governance
Professional Activities: 

Professor Kehoe’s research interests are in the broad areas of global business and global marketing, specifically in exporting, global business strategy, global economic development, global and regional economic integration, and global business ethics. His publications include articles on such topics as economic integration, euro emergence and implementation, exporting and market-entry strategies, environment of global business ethics, conceptualizing a framework for global business ethics, GATT, NAFTA, tariffs in global business, and the World Trade Organization.

Professor Kehoe received the Jefferson Scholars Foundation Faculty Award for Excellence in Teaching. He is a member of the Academy of International Business, the Academy of Management, the Academy of Marketing Science, the American Marketing Association, the American Society of Business and Behavioral Sciences, the Association for Consumer Research, the Society for Business Ethics, the Society for Marketing Advances, and the Raven Society of the University of Virginia. He is an elected Fellow of the American Society of Business and Behavioral Sciences, a Fellow of the Gallup International Institute, a Fellow of the Society for Marketing Advances, and an American Marketing Association Doctoral Consortium Fellow. He was a Visiting Professor at the Netherlands Business School, Nijenrode University, and at the Kellogg Graduate School of Management, Northwestern University. He is past chairman of the Charlottesville Regional Chamber of Commerce, the Charlottesville Albemarle Airport Authority, the Thomas Jefferson Area United Way, and the Albemarle County Police Foundation and chaired the Albemarle County Fiscal Resource Advisory Committee. He is a member of the Virginia Chamber of Commerce; served on the Virginia Economic Development Advisory Committee; was appointed by the governor of Virginia to the Virginia Aviation Board; and was appointed by the Virginia Secretary of Transportation to VTRANS 2025. Elected to the Board of Governors of Beta Gamma Sigma, he served as national secretary/treasurer of Beta Gamma Sigma. He held management positions with Centrex Corporation, Phillips Petroleum Company, and Mercantile Stores Company. He served in the U.S.M.C.

Selected Publications:

“North American Free Trade Agreement,” Encyclopedia of Business Ethics and Society, 2nd edition, 2018.

Annual Editions: Business Ethics 13/14, 25th ed., William J. Kehoe (ed.), The McGraw Hill Companies Inc., 2014.

Annual Editions: Business Ethics 12/13, 24th ed., J. E. Richardson and W. J. Kehoe (eds.), The McGraw Hill Companies Inc., 2013.

Advances in Marketing: Sensory Marketing – The Next Frontier, W. J. Kehoe and L. K. Whitten (eds.), Society for Marketing Advances, 2011.

"The Economic Meltdown: Implication for Business Education," Journal of Business and Behavioral Sciences, 2010 (with L. K. Whitten).

Advances in Marketing: Going Green – Best Marketing Practices for a Global World, W. J. Kehoe and L. K. Whitten (eds.), Society for Marketing Advances, 2010.

“The Integrated Core Experience (ICE): Concept, Planning, Implementation, and Outcomes,” Journal of the Academy of Business Education, 2004 (M. Atchison, L. Hamilton, W. Kehoe and C. Zeithaml).

Recent news about William J. Kehoe:
William F. O’Dell Professor Emeritus Bill Kehoe lent his voice to a panel of experts discussing “2018’s Best & Worst Places for 4th of July Celebrations” in a June 2018 article appearing on personal finance website WalletHub. Accounting for factors... Read more
Professor Bill Kehoe is one of three recipients of the 2015 Jefferson Scholars Foundation Award for Excellence in Teaching, presented by UVA's Jefferson Scholars Foundation. The award invites schools from across the University to nominate any full-time faculty member who... Read more